Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 95

Strategy Publicity Media Video 95

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories. Make it relevant.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Probably not.

SEO 279

SEO Print Financial Product Launch 279

PRSay

APRIL 9, 2021

Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online. Michael Smart teaches PR professionals how to increase their positive media placements. Get more media pitching knowledge from him here. A real appeal.

Pitching 164

Pitching Travel Journalism Exercises 164

ImPRessions - Crenshaw Communications

JUNE 1, 2021

At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . While some executives are born to be media resources, and they’re every PR person’s dream. Advise execs to be natural and not rush through the interview.

Interviews 268

Interviews Media Construction Report 268

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships.

Print 112

Print Trends Agency Brand 112

PR Insiders

JULY 12, 2021

Think about how you get information these days. Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

Print 78

Print Newspapers Media Skype 78

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

Burrelles Fresh Ideas

AUGUST 2, 2023

Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience. Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide.

Radio 74

Radio Television Media Local 74

Landis PR

JULY 12, 2021

For more information visit www.thegomezrules.com or purchase on Amazon. Related articles: The Power and Glory of Sportswriting – New York Times. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal.

Meeting 128

Meeting Sports Media Print 128

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is a Press Release? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 94

Survey Industry Leadership Study 94

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

JUNE 8, 2016

Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy. It will not just improve your media relations, but also the brand content you offer directly to online audiences.

Media Relations 40

Media Relations Media Journalism Print 40

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 98

Writing How To Print Corporate 98

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Vetted acquired by ITK Information Services. Propel raises $4.5 Shortly after, Propel, raised an impressive seed round (details follow below).

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In other words, the more a brand invests in earned media, the more sales PR generates.”

Technology 122

Technology Publicity Software Print 122

Cision

MAY 24, 2016

“Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. You want the most bang for your buck on both platforms, so you want to get information to us as early as possible,” says Sarah. because that’s 6 a.m.

Film 211

Film Pitching Print Journalism 211

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. ’ If you’re constantly giving readers information that leaves the impression of ‘Well, that makes sense,’ you’re doing your job, but you’re never going to stick in their brains later.

Meeting 78

Meeting Automotive Media Newspapers 78

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 90

Community How To Marketing Data 90

ImPRessions - Crenshaw Communications

APRIL 26, 2016

A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts. An exec I worked with once told me he didn’t exist until he saw his name in print. The final outcomes of any media relations effort are never 100% predictable. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Find the right outlet for your audience.

Pitching 235

Pitching Print Creativity Blogging 235

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. What are some key components of a successful media relations strategy? The two are companions.

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? Think about what kind of audience you want to see your information,” she says.“What

Newspapers 120

Newspapers Print Mobile Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

The good news is that you don’t typically need to learn something new (if you do, it’s probably the wrong interview opportunity), but only how to shape and deliver a quote, recount an example, or offer an informed opinion. One of the most powerful things you can do in a media interview is use a visual metaphor.

Resources 149

Resources Media Interviews Comparison 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

This focus also prevents firms from falling into the trap of “quantity over quality” when setting a media relations strategy. The best clients feed agencies information early and often. Today’s PR agencies do much more than media relations. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Cision

JUNE 17, 2015

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. As a result, Patty says, it’s important to make our content make sense wherever the reader is accessing it, so stories no longer appear in print alone. “We

Mobile 120

Mobile Print Trends Twitter 120

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. What happens after the reporter says yes? Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136