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How to balance personalization and privacy in communications

PR Daily

As technology develops and consumers change, all signs point toward personalization as the new standard of the modern brand-consumer relationship. Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” At the same time, however, consumers are more willing than ever to exchange information for convenience and personalized brand experiences.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

However, this technology has been an invaluable source of information for marketers looking to learn about potential buyers. Apple asserts that it can protect privacy while still offering marketers valuable feedback on their campaigns. It wrote in a blog post : As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past. Eg: Profits > Privacy.

Privacy vs. progress: protecting users from data-gathering

Media Bullseye

Despite the potential for using data to improve PR efforts, it is important to consider the impact this information can have on the average consumer, as this gathering of data could blossom into a personal privacy issue. Mozilla’s fight for privacy. During the last several years, Mozilla has introduced features and held events that fight data gathering tactics and promote user privacy.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. MEASURED THOUGHTS.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. If we do it well, they’ll feel heard and we’ll get great insights from that information.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. In an age of constant security breaches and data privacy concerns, most consumers recognize this. MEASURED THOUGHTS. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

Five ways marketers can prepare for GDPR

PR in High Definition

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. From a reputation perspective, handling data in a respectful manner shows your customers that you are safe guardians of their personal information. No more ‘why is this company spamming me and how did they get my contact information?’.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

MEASURED THOUGHTS. The future of search might hinge on the success of voice-activated artificial intelligence, but the technology isn’t ready for the spotlight just yet. Despite the number of professionals who predict voice search will dominate in coming years, most consumers still find the technology frustrating. However, consumers’ growing privacy concerns probably contributed to the market decline.

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow.

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Campaign Recap: Advertising Week 2018


This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. Streaming TV has personal information on the consumer, such as entertainment preference. What the industry has realized is consumers are okay with sharing information, so long as it’s on their terms, and the ads are authentic and real for their interests. 5WPR News Public Relations Technology Marketing Technology PR

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience. What lies ahead for communicators is the adoption of qualitative measurement, in my opinion.

What The Jumpshot Closure Means for Earned Media Attribution


In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions.

What The Jumpshot Closure Means for Earned Media Attribution


In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.” The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions.

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Online security using SSL and HTTPS


SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. SSL provides security in two steps, which offers online privacy and data integrity. The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. What do SSL and HTTPS mean?

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. Mobile, data and wearable technology. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. She will be measurable.

In earnings call, Facebook discloses $3-5B in fines—and Wall Street yawns

PR Daily

Facebook says it is preparing to pay a hefty fine to the Federal Trade Commission for privacy violations stemming from the Cambridge Analytica scandal. The company made the announcement coinciding with a positive earnings report where the company demonstrated revenue growth and promised to continue its structural reorganization towards privacy. As the Washington Post notes , the fine of that size effectively “resets the baseline for future privacy investigations.”

Why 2020 will be a year of ‘actionable social purpose’

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. Investors are more focused than ever on companies with strong track records in these areas, and companies are more clearly defining their efforts, including linking executive compensation to ESG goals such as fighting climate change and ensuring data privacy, cybersecurity, and diversity and inclusion. Data privacy regulations intensifies. There is too much information via too many outlets.

Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019. MEASURED THOUGHTS.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Technology has transformed everything we do, from our ability to swiftly discover and tightly target key opinion leaders (be they journalists, politicians, shareholders, stakeholders, or all of the above) with relevant, credible information—to our proven power to build robust virtual communities by creating enticing, engaging bridges to the brands we represent. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come.

5 tips for harnessing emotion in marketing

PR Daily

It’s important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider technology such as Sony’s Aibo robo-puppies that get excited when you interact with them, or LG’s CLOi robots , friendly little machines that show emotion with their eyes. Think about how you’re measuring your efforts but remember numbers will only take you so far.

Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Everyone seems to have discovered a friend in the army, government or health service with insider information.

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Owners of site that facilitates affairs respond to hacker threats

PR Daily

It reads, in part: We apologize for this unprovoked and criminal intrusion into our customers' information. The current business world has proven to be one in which no company's online assets are safe from cyber-vandalism, with Avid Life Media being only the latest among many companies to have been attacked, despite investing in the latest privacy and security technologies.

Everything You Need to Know About the TPP (But Were Too Scared to Ask)


Depending on where you get your news from, you’re either constantly bombarded with information about the Trans-Pacific Partnership (TPP) agreement, or you have absolutely no idea what we’re talking about. According to the Electronic Frontier Foundation (EFF), the TPP’s Electronic Commerce and Telecommunications Chapters “encourage your personal data to be sent across borders with limited protection for your privacy.”.

As public trust ebbs, workers turn to employers for info and assurances

PR Daily

As COVID-19 surges and people’s trust in government entities wanes, employees are seeking reliable information and guidance from their organizations. In his keynote address Wednesday for Ragan’s Best Practices in Internal Communications & Culture Virtual Summit , Jordan stressed the vital importance for organizations to deliver information and a sense of security to employees in these difficult times.

5 PR lessons from CES 2020

PR Daily

However, there are many insights to glean from Consumer Technology Association’s forward-facing event. By focusing on personalization, Samsung’s Ballie showcased the human component of artificial intelligence and other technological advancements. Companies including Google, Facebook and Amazon focused on alleviating privacy concerns with new features and tools that enable consumers to control how their information is shared.

Improving patient engagement with health-care-specific CRM

PR Daily

Health care organizations must implement innovative tools that gather the right information to provide value and improve the health care experience. By taking on a consumer-first approach, health care organizations can deliver timely, relevant and personalized information; build trust and loyalty; and, ultimately, improve upon their services. Generic CRM doesn’t give health providers the information they need nor the analytics necessary to determine actionable information.

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

It’s one of a number ‘private sector partnerships’ that the Information Society , sometimes referred to as the Information Department, has forged to inform and improve its policy making. Few industries are better equipped to assess and inform policy making on issues around disinformation than ours. They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented.

8 data protection tips for PR pros

PR Daily

As a PR professional, you need to care about, and be aware of important security measures to protect your company’s or client’s data. After all, PR professionals often have access to important files like drafts of press releases yet to be distributed or spreadsheets with sensitive information on company financials. The piece explains that over a period of at least five years, three US newswires were hacked, leaving private company information vulnerable.

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House of Lords Select Committee calls for Digital Authority and principle-led approach to internet regulation

Stephen Waddington

The internet was created as a means of connecting people and democratising information but has been hijacked by commercial interest. The fact is that the law making process and governance cannot keep pace with the speed of technological change and the growth of platforms and digital markets. It’s an issue that was addressed in evidence to the Select Committee by the UK Information Commissioner Elizabeth Dunham.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

MEASURED THOUGHTS. Through regular updates, we aim to give our community the opportunity to better understand the actions we take on their behalf and evaluate us based on up-to-date information. … Though the transparency report shows no takedown or user information requests from China, Wired reported that China made no requests to Facebook or Google during the same time period—probably due to the fact that none of the platforms can be accessed by Chinese citizens. “[M]any

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. Among the privacy features Mr. Yuan now promises is an option for end-to-end encryption to safeguard conversations, he told the Journal. Zoom had previously advertised such a feature, but security experts discovered the underlying technology provided a lesser level of data protection. MEASURED THOUGHTS.

10 tips for avoiding legal problems in emails

PR Daily

The confidential information you carelessly forward could cost you a major client. The policy must explain that the intranet and email are company channels, and that means there’s no expectation of privacy, says Scott Irgang, director of labor relations and employee engagement with the global technology company Pitney Bowes. Define what’s inappropriate information in an email. Or can I call and provide the same information?”.

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 3) Data privacy seems to be a marquee issue for the association. Have you ever heard of telematics?

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. Good morning, PR pros: Today’s technology trends call for particular skills, and communicators who embrace them are head and shoulders above the competition. Here are today’s top stories: Instagram privacy hoax hooks big fish. MEASURED THOUGHTS. The California Consumer Privacy Act (CCPA) takes effect Jan.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Verizon is acquiring Blue Jeans Network, The Wall Street Journal reported , to “bolster Verizon’s business group as the carrier rolls out faster 5G networks and pitches new applications of wireless technology to its largest corporate customers.”. Meanwhile, Zoom has turned to security consultants and privacy experts to fix its security issues and fix its image following a slew of negative headlines and “Zoombombing.”. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].