PR Fuel
FEBRUARY 25, 2022
They also saw reporters were struggling to find information about traveling. That kind of information is not usually available during the winter. With a shortage of sources for information, the company could naturally attract reporters. Then, they could drive reporters to their surveys and therefore, their products.
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
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Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.
Onclusive
AUGUST 10, 2021
If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice?
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.
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