Information Interviews Pitching Product Launch 
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. An embargoed announcement means the information is shared with a handful of media in advance, but specifying that the news can only be published on a specific date at a certain time. Embargoes let reporters plan ahead.
ImPRessions - Crenshaw Communications
MARCH 6, 2018
But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. The $ pitches are no-brainers. Why pitch an exclusive to tech media?
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ImPRessions - Crenshaw Communications
JULY 10, 2017
Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.
PR for Anyone
MARCH 24, 2020
One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. For more information, go to www.3StepstoPRSuccess.com
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.
Presspage
FEBRUARY 10, 2020
That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.
Sword and the Script
JUNE 13, 2023
When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. If they ask for an interview, make it easy for them to arrange a time. Simple advice for PR pitches from journalists Reporters get a lot of pitches.
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