Buzzstream

DECEMBER 13, 2023

They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

DECEMBER 24, 2014

The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Mobile Web. And don’t forget about the content being consumed on the mobile web. Infographic courtesy of Kargo.com. So what kind of content are they looking for in apps?

Mobile 201

Mobile Strategy Web Consumer 201

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The report reveals that in-house investment in influencer (e.g.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 174

Survey Marketing B2B Study 174

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) He/she] is available to elaborate further on the findings in this report. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Enter a topic or keyword, and it will display posts from the web. Is Link Building Still Relevant?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Enter a topic or keyword, and it will display posts from the web. Is Link Building Still Relevant?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Its four main features help link builders from the prospecting phase to the reporting phase. Enter a topic or keyword, and it will display posts from the web. Is Link Building Still Relevant?

Tools 62

Tools SEO Analysis Google 62

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

Cision

OCTOBER 16, 2017

For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Our CMO, Chris Lynch, talked quite a bit about this when our 2017 State of the Media report came out earlier this year. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

PR 20/20

JULY 9, 2020

Instead of taking hours to compile a content strategy, BuzzSumo runs quick reports to identify high-performing content for a specific keyword or domain. Research: Analyze billions of data points across the web to get actionable insights. Pillar Pages: Create clusters of web-pages around core topics. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

The Proactive Report

OCTOBER 19, 2015

The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. We need to know: how to write for the web. the difference between news search and web search. The conversation has shifted to: “do we know what we’re doing with technology?”

Communications 100

Communications Training Web Analytics 100

PR Job Coach

OCTOBER 31, 2013

For example, if you wrote copy for an online annual report or the script for a mini documentary, provide the direct “hot” link in the description of the accomplishment. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.

How To 247

How To Skype YouTube Construction 247

Buzzstream

FEBRUARY 15, 2024

They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Help A Reporter Out (HARO) is the most popular, but I also like Qwoted.

How To 71

How To SEO Google Examples 71

Cision

NOVEMBER 24, 2015

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources.

Examples 120

Examples Viral YouTube Infographics 120

Presspage

DECEMBER 5, 2017

Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. According to the Similar Web Search Report , organic search equates close to 95% of all traffic. Translation and interpretation of news releases is not only a tedious, but also a time-consuming act.

Local 89

Local SEO Engineering Web 89

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

APRIL 28, 2017

Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. If just a startup but with a web presence under construction, perhaps; more mature business, no. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Infographics 174

Infographics Comparison Construction Study 174

Sword and the Script

JUNE 11, 2019

Two people can read the same report and draw different conclusions. Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. Marketing is sometimes like politics.

B2B 118

B2B Mobile Content Marketing SEO 118

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. It’s stacked with data and sidebar panels that incorporate reporting and storytelling.

How To 108

How To Transportation Content Marketing Healthcare 108

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. Our favorite work integrates services across some or all of these areas, based on the client’s needs, goals, messages and target market.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. By “advertisers” the report means big brands – think CPG – that spend a lot of money on marketing, including traditional Madison Avenue-style marketing.

Creativity 76

Creativity Study Survey Advertising 76

PR Fuel

MARCH 19, 2021

Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. These reports will also give you some vital data about your readers. We are a press release service that acquires web traffic and media coverage for our clients. This also adds a human touch to the writing.

Small Business 97

Small Business Writing Engineering Infographics 97

MaccaPR

NOVEMBER 20, 2018

Yeah, you might find the newsroom on a site map or buried in the About Us section – but for some reason, web designers are designing online newsrooms as if they were hidden Easter eggs for journalists. Five years ago, most newsrooms catered to one audience –journalists – and chiefly served as repositories for news releases.

Mobile 91

Mobile Corporate Survey Web 91

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. . Chrome currently fields more than half of all global web traffic.

Privacy 96

Privacy Google Advertising Advertising 96

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. Content Distribution.

Digital PR 100

Digital PR Analytics SEO Measurement 100