Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Referral traffic reported by Google Analytics (GA) is being gummed up by bad actors. Facebook Inc.

Analytics 60

Analytics Data Report Measurement 60

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. If your report found something that challenges the status quo in your industry, that is a newsworthy takeaway.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? But your time is better spent writing better content. Write Guest Posts Guest posting sites are a dime a dozen. When in doubt, use your gut.

How To 71

How To SEO Google Examples 71

Cision

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) He/she] is available to elaborate further on the findings in this report. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 95

Small Business Writing Engineering Infographics 95

The Proactive Report

OCTOBER 19, 2015

The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. We need to know: how to write for the web. the difference between news search and web search. And it goes much further than the traditional PR skills of writing and research: Photography.

Communications 100

Communications Training Web Analytics 100

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. . Chrome currently fields more than half of all global web traffic.

Privacy 124

Privacy Google Advertising Advertising 124

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. For instance, we can tell the PR pro “last year this reporter was trending on cybersecurity, but has pivoted and is now covering internet of things.”. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. 1) Digital is killing creativity in marketing.

Creativity 78

Creativity Study Survey Advertising 78

Critical Mention

SEPTEMBER 21, 2018

However, according to multiple reports conducted in the past year, this is not the case. In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. SEO visibility.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. SEO visibility.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Manage an online newsroom. SEO visibility.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Masters in Communications

DECEMBER 10, 2018

In other words, journalism is meant to benefit the people, and journalists should routinely check what they're reporting on to be sure the information is verified and accurate. It often involves the use of statistics, charts, and infographics. Journalism In The Age of the Open Web. RELATED : Online Masters in Journalism.

Journalism 65

Journalism Newspapers Web Data 65

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 116

Viral Infographics Web Content Marketing 116

Beyond PR

JUNE 13, 2017

Basics of writing an online-friendly blog: Craft a catchy headline that appeals to readers’ needs and makes a promise to meet them. Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. But in professional exchanges, they indicate poor writing habits, no mastery of vocabulary and a level of familiarity that’s not appropriate. Better yet, have someone else, whose writing you respect, proofread them as well.

How To 48

How To Agency Writing Interviews 48

Beyond PR

MARCH 28, 2016

Don’t fall victim to headlines with 200+ characters, blocks of text that are difficult to scan because they lack formatting and visuals, jargon-filled writing that causes confusion, or stale messaging that doesn’t deliver relevant meaning to your audience. Do you have a new study to report on? A new infographic with up-to-date data?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. After writing your press release, you need to get it out to journalists who would be interested. That’s where HARO comes in.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. PR manager shows organizations how to leverage web networks for business development purposes. Companies that were the first to embrace infographics! Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

APRIL 18, 2016

Why: “Creating content that causes followers to take action or change their minds, requires more than a simple ability to write interesting blog posts and social media updates,” writes Norman Arvidsson as he offers tips “to create online postings that increase the influence you have in your space.”

Infographics 40

Infographics Analytics eBook Banking 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and 28% say their average post is greater than 1,500 words. How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71