Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Start by optimizing your website and establishing a robust digital presence!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Registration forms are a pain on a mobile device. The Case Supporting Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

JANUARY 5, 2017

Infographics. In order to view these measurable results, they embedded a lead generation form into their PR Newswire release to effectively track leads and viewed PR Newswire’s Visibility Reports to get in-depth analytics on viewership and engagement mapped to their organizational goals.

Case Study 55

Case Study Study B2C Infographics 55

PR Matters

AUGUST 11, 2014

Note: Once you have signed contracts, establish communications protocols and individual contacts (emails, mobiles, home telephone numbers, home addresses – in case you need to express post them/deliver them something in the evening or weekend) and a group email address for the agency team agreed. Still feel it’s too demanding?

Agency 124

Agency Measurement Reputation Skype 124

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Accordingly, the shift towards online and mobile is consistently overestimated by practitioners. 7 Measurement. . #1 Visualisation in communication. But only 4.6% have implemented advanced management processes. #2

Communications 115

Communications Publicity Survey Newspapers 115

Cision

MAY 29, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

JUNE 28, 2016

There is hope, however as the study also found: “Consumers are consulting blogs and social media on their mobile devices prior to shopping. Influence,” wrote Brian Solis in a still relevant post from 2009, “is the ability to inspire action and also measure it. New influence is transformative.”. Want 10x from your PR agency?

Infographics 61

Infographics Survey Consumer Study 61

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. It is important to decide which medium you will use (picture, video, infographic, etc.)

Case Study 40

Case Study Mobile Local Content Marketing 40

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

PRSay

NOVEMBER 18, 2016

Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. With advancements in technology, we are now able to more accurately measure the ROI of earned media. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Asana streamlines communications through a web and mobile app that eliminates the clutter. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Asana : Avoid the dreaded, never-ending email thread.

Publicity 70

Publicity Enterprise Analytics Tools 70

Stephen Waddington

DECEMBER 5, 2018

Mobile broadband services such as WAP, 3G and 4G followed. Engagement with news brands online is messy and tricky to measure. Content is accessed on personal computers, mobile, tablet and home assistant devices. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Presspage

JUNE 27, 2017

Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors. Measuring the way visitors use and don’t use your newsroom should provide valuable insight as well. By implementing best practices, you should be one step ahead of the game.

Social Media 96

Social Media Infographics YouTube Strategy 96

Beyond PR

MAY 30, 2017

Content discovery has become even more important for brands as consumers prefer information on their mobile devices rather than on their PCs and laptops. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Beyond PR

AUGUST 4, 2016

Graphics must look good on mobile. Instagram is a mobile app created for cell phones. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Measurement tools only go back 30 days.

Social Media 40

Social Media Pinterest Media Marketing 40

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. 16: How the consumer driven news cycle changes PR measurement. We talk about R rates. How does that change your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. However, there should be concrete yardsticks by which to measure such efforts. People were on the move. Sharing metrics.

Radio 40

Radio Mobile Media Sports 40

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Designer – some messages are best delivered in a visual format, such as photos related to the issue, a detailed infographic, an edited video of your press conference, etc.

Marketing 52

Marketing Community Trends Case Study 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Measurement is key to the future success of PR. SVP@Cision & wear lots of hats.

Measurement 40

Measurement Infographics Tools Data 40

Waxing UnLyrical

APRIL 19, 2018

Their easy search tool allows you to find just what you are looking for and their mobile app helps you multi-task image selection while waiting in line at the post office or trying to chase down the band for the event next week. Piktochart : PIktochart is an online infographics tool.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Waxing UnLyrical

AUGUST 30, 2018

Here’s a snapshot of those 13 tips content marketers should know about email, followed by an infographic that explains why each matter: Make your email great on mobile. Measure performance over time. Our friends at Campaign Monitor have come up with a list of 13 tips to answer that very question. Image: geralt via pixabay.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42