Advertising Infographics Measurement Mobile 
Shift Communications
AUGUST 12, 2015
The four key takeaways for me were: PR is getting it re: measurement. The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.
Cision
MARCH 21, 2016
This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8 Native Advertising. So how can you stay on the cutting edge of the news industry? Multimedia.
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Shift Communications
DECEMBER 18, 2014
If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.
Burrelles Fresh Ideas
JUNE 13, 2023
Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.
5W PR
JULY 15, 2020
Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Measuring Media Kit Success.
Stephen Waddington
DECEMBER 5, 2018
Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Mobile broadband services such as WAP, 3G and 4G followed.
Cision
MAY 29, 2017
The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?
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