Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 125

Twitter Survey Journalism Social Media 125

NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. . Twitter was the top brand in terms of engagement, earning 545k (18%) overall.

Twitter 148

Twitter Brand Branding Retail 148

Awario

APRIL 5, 2021

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.

Analytics 144

Analytics Twitter Tools Strategy 144

Agility PR Solutions

NOVEMBER 8, 2022

The post Free speech and the business of marketing on Elon Musk’s Twitter appeared first on Agility PR Solutions. So how did we get to a place where we are relying on a multi-deci-billionaire as the arbiter of what constitutes censorship and what […].

Twitter 91

Twitter Marketing Social Media Analysis 91

Deirdre Breakenridge

OCTOBER 23, 2018

You don’t have to win a Nobel Prize to get your research noticed (although this would be a pretty solid marketing tactic). Twitter is one of the most promising social media platforms for science communication. If you’re already on the Twitter bandwagon, I will outline key dos and don’ts for using Twitter to communicate your science.

Twitter 347

Twitter Social Media Community Conference 347

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

Twitter 235

Twitter Customer Service Web Facebook 235

Agility PR Solutions

JANUARY 15, 2023

Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions firm R.R. Donnelley & Sons Company (RRD).

Twitter 91

Twitter Marketing Survey Report 91

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. Lara O’Reilly | @larakiara. Her cat content is also very enjoyable! Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce.

Retail 245

Retail Twitter Real Estate Trends 245

Awario

DECEMBER 3, 2020

You can win Twitter over just with your wit and charm — as many Twitter influencers do. Let's turn to them for advice on how to kill it on Twitter. Actually, a lot of these tips can help you on other platforms as well — so don't apply them exclusively to Twiter.

Twitter 125

Twitter Marketing How To 125

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend.

Twitter 208

Twitter Software Retail Agency 208

Buchanan PR

JULY 6, 2023

A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. Or, is this just another doomed attempt to take down Twitter? Like Twitter, there is a character limit per post. But, is Threads here to stay?

Twitter 88

Twitter Instagram Mobile Privacy 88

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

Advertising 62

Advertising Advertising Twitter B2C 62

Cision

FEBRUARY 3, 2016

There’s a lot of buzz around Twitter right now. So let’s look at some of the ways we can get more out of the new Twitter. My Twitter stream looks like a hoarder’s house. And that’s a good thing for marketers. Thanks to a recent partnership between Google and Twitter, tweets now appear at the top of search results.

Twitter 120

Twitter Marketing Engineering Social Media 120

Brand24

FEBRUARY 7, 2019

Take a look at the best Twitter marketing campaigns and the key takeaways you could implement to your marketing strategy.

Twitter 60

Twitter Marketing Strategy Social Media 60

Ronn Torossian

AUGUST 27, 2018

The post Twitter Re-commits to Fighting “Toxic” Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

Twitter 218

Twitter Facebook Consumer Social Media 218

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. All eyes are on Twitter and Elon Musk. Is Twitter dying? Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.” link] — Elon Musk (@elonmusk) April 9, 2022.

Twitter 88

Twitter Communications Advertising Advertising 88

Sword and the Script

MAY 19, 2020

If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. Because so many journalists are on the platform.

Media Relations 198

Media Relations Twitter Media Survey 198

Ronn Torossian

AUGUST 4, 2018

Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. The post How Twitter Feuds Have Turned into Good PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It turns out that a little banter … READ MORE ».

Twitter 199

Twitter Customer Service Social Media Tools 199

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. X = Twitter Elon Musk’s latest change has been rebranding Twitter to ‘X’ in possibly the biggest update the platform has ever encountered. Check out the latest updates below!

Instagram 62

Instagram Social Media Twitter B2C 62

PR in High Definition

JULY 27, 2023

With very little prior warning, Twitter announced last weekend that it would be rebranding to ‘X’ with immediate effect. The marketing point of view I think it’s fair to say, that Musk and Twitter have not been totally aligned, either before or after his acquisition. Either way, it won’t be boring.

Twitter 62

Twitter Reputation Banking Retail 62

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 181

Social Media Video Strategy Brand 181

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. One to watch for sure and another note to marketers to make video a key part of content strategies. Instagram introduces pinned posts.

Instagram 118

Instagram Video Twitter Facebook 118

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Ethics 263

Ethics Twitter Education Resources 263

PR for Anyone

NOVEMBER 8, 2023

She realized that no one was really talking or marketing to moms when in fact, moms never take the “mom hat” off. Tune in to learn about the impact of mommy marketing and how important YOU truly are not just within your family but even for the economy. Moms in the United States also control over $3.2

Marketing 130

Marketing YouTube Instagram LinkedIn 130

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information.

Twitter 102

Twitter Social Media Energy Resources 102

Deirdre Breakenridge

FEBRUARY 15, 2017

Joe attended Rowan University in Glassboro, New Jersey where he graduated with a degree in Marketing in 2007. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Cision

NOVEMBER 28, 2016

Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. What I want to do in this post is take a look at who is using Twitter and how the way they interact on the platform is important to how you reach them.

Twitter 0

Twitter How To Social Media YouTube 0

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These updates include improved recommendations and overall discovery of job roles within X/Twitter.

Advertising 62

Advertising Advertising Social Media Twitter 62

Ronn Torossian

NOVEMBER 5, 2018

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog. So, the company set some specific boundaries.

Twitter 150

Twitter Company Blogging Brand 150

Shift Communications

DECEMBER 5, 2014

When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform. Here is a quick overview of some of the most useful features and how they can help grow your Twitter presence. Tweet Activity.

Analytics 163

Analytics Twitter How To Social Media 163

Communications Conversations

AUGUST 14, 2020

Our COVID-19 winter has seen the start of many social media marketing trends. But, one I find particularly interesting–the Twitter Watch Party. But, this recent post highlights the fact that Twitter Watch Parties have been a successful tactic for a number of brands during the pandemic. Socially connected.

Twitter 103

Twitter Sports Tools Social Media 103

Brand24

SEPTEMBER 5, 2018

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more!

Analytics 110

Analytics Twitter Tools Company 110

Brand24

OCTOBER 20, 2021

Here's a surefire way to see how many times a hashtag was used on Twitter. The post How to See How Many Times a Hashtag Was Used on Twitter first appeared on Brand24 Blog. You're welcome!

Twitter 96

Twitter How To Blogging Instagram 96

PReview: A Blog by NewsVoir

NOVEMBER 4, 2020

Various social media platforms like Facebook, Twitter, etc. With 336 million monthly active users, Twitter is one of the most effective ways to highlight your business in people’s eyes. Twitter helps a lot in finding potential customers for your business. Usage of […].

Twitter 40

Twitter Brand Branding Marketing 40