wiredPRworks

APRIL 20, 2021

Wants: research, graphics and invites to interview experts. videos, 42.7% infographics, 39.3% videos, 42.7% infographics, 39.3% The post PR Trends: Cision 2021 Global State of the Media Report first appeared on My WordPress. Do your homework before contacting the journalist. images, 44.6% original research.

Report 40

Report Trends Media Infographics 40

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. An unpopular or contrarian opinion can help you stand out or inspire support from others and start a whole new conversation.

Pitching 140

Pitching B2B Infographics Study 140

ISEBOX

SEPTEMBER 8, 2016

Since you’re in PR, you may not be aware of the modern trend of sales moving to an inbound approach. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.).

Infographics 105

Infographics Software Video Employee 105

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Extract Data from your Content and Design an Infographic.

eBook 108

eBook Infographics Pinterest How To 108

Critical Mention

MARCH 22, 2019

Any piece of content you post has a lifespan of two-to-three days , but unfortunately, after that, it loses its momentum, and your audience is on to the next trend. Images, infographics, GIFs, and interactive videos can breathe new life into your content. Timing is everything. Creating a content plan softens the blow.

Social Media 62

Social Media eBook Infographics Media 62

PRSay

JUNE 11, 2021

Second, we used illustrations and animation to supplement their explanations (as shown in this video ). In this video on mRNA vaccines, we included the most important information that our audiences would want to know and presented it in a way that people would be able to understand, without throwing a bunch of data or jargon into the mix.

Publicity 158

Publicity Social Media Report Fashion 158

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. The key is to stand out from the crowd with trend outlooks and forecasts. Use video to capture the CEO forecasting the industry future for YouTube. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential.

Strategy 59

Strategy Company Communications Construction 59

Cision

MAY 11, 2015

What are the biggest trends in the industry today? The use of social media has been, in my opinion, one of the biggest trends of the industry. Soon enough, I was arranging interviews through Twitter DMs and sending out our key announcements through social media instead of other platforms. How do they help you innovate?

Reddit 120

Reddit Social Media Pitching Comparison 120

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of downloads for offered white papers, videos, infographics etc. Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. You’d pay for a photo shoot or an infographic or a video production, right? I always ask myself, “why would their readers care?”

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. Breaking news and trending topics can also be leveraged to generate interest. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Interviews, profiles, employee updates, press releases – all are based on the written word. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

SEPTEMBER 27, 2016

While the Facebook Live feature can capture your audience’s attention in a space that can be a challenge for brands to organically grow, it should be reserved for major happenings—such as a celebrity appearance or interview. Invites for demos, mini booth events (autographs, photo ops), or interviews. Live demos or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

DECEMBER 19, 2016

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR Conversations

JULY 5, 2017

They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. Noticed an interview with the rival’s CEO in a well-known magazine? Researching popular trends and helping clients to capitalize on them. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Examples of assets include data, infographics, and videos, among others. The video helps this stand out and provides another medium for information. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

JULY 6, 2013

David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news cycle when appropriate to earn incredible brand awareness. How ready are you to deal with a real-time marketing & PR event?

Marketing 52

Marketing Community Trends Case Study 52

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The top trend in media right now is the evolution of the multimedia journalist. According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind).

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. You should not start with three pages of A4, but a tweet, an infographic or a video. Data is sourced from the Audit Bureau of Circulations.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The Trends. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. The Trends. Studies show that images and video attract more attention, keep users engaged longer and result in higher conversions.

Trends 100

Trends Media SEO Analytics 100

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. Closing, Your Name].

Publicity 62

Publicity Small Business Advertising Advertising 62

Contently - Strategy

MAY 9, 2024

It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. If that’s a strategy that makes sense for your content, this would be a good time to conduct interviews or ask for quotes.

Writing 119

Writing Case Study Study Brand 119

Contently - Strategy

NOVEMBER 8, 2023

It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Case studies provide social proof and build credibility.

B2C 52

B2C Case Study B2B Content Marketing 52

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. Raf recently also got interviewed about this in the Wag The Dog Podcast. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Solving these issues won’t happen during billable hours. Learn by teaching.

How To 60

How To Software System Employee 60