Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 16, 2017

Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. Further, we provide rich information not just on how to contact them — but what to contact them about. Not too difficult, right?

Media 149

Media Pitching Data Technology 149

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. ” Digital PR gives you access to information sources and data that was not available before. However, you have to learn how to use the tools and the technology. Infographics. Measurement.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. ” Digital PR gives you access to information sources and data that was not available before. However, you have to learn how to use the tools and the technology. Infographics. Measurement.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. ” Digital PR gives you access to information sources and data that was not available before. However, you have to learn how to use the tools and the technology. Infographics. Measurement.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Check out our infographic to find out what to do to protect your mobile device … and your identity!”

Crisis 157

Crisis Data Strategy Banking 157

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Whether we’re telling a story with images and hashtags or informing the media with a well-written press release, the message and tone needs to be consistent and on-brand across all platforms. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. The more information you have on your supporters, the better you can tailor your messaging to ensure it resonates. Measure, analyze, send and repeat. Understand your supporters. In fact, most will ignore it.

Mobile 159

Mobile Public Affairs Infographics Government 159

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are now four times more likely to ignore information that doesn’t fit their view of events. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. Trust in media is now at an all time low.

System 100

System Training Engineering Employee 100

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Media databases provide detailed information about media outlets, like contact info and past coverage. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Media databases provide detailed information about media outlets, like contact info and past coverage. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

PRSay

NOVEMBER 18, 2016

While finding the right targets does require some digging, advancements in data and technology are making the process simpler and more effective than ever before. But this isn’t something you do once and then cross off the to-do list; it’s a dynamic, evolving process that requires real-time information. Content, Amplified.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. Infographics. What does it include? White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Can Thought Leadership Be Measured? Sales Reps – Thought Leadership Rainmakers. but be sure to qualify the data.

Leadership 81

Leadership Reputation Measurement Video 81

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Here are my findings: Marketing Technology. Opportunity: All three brands could be more diverse in their messages and rebalance on the promotional vs. informational volume.

B2B 60

B2B Marketing Construction Analytics 60

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Cost: Free for Basic Version, up to $49.99

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. A basic understanding of coding helps marketers understand how technology can assist in any campaign.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. A basic understanding of coding helps marketers understand how technology can assist in any campaign.

Marketing 40

Marketing Mobile Engineering Technology 40

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Technology Video YouTube 49

PR 20/20

MARCH 30, 2016

Insight on how to apply new technologies and processes to improve efficiencies. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 120

eBook Product Launch Software Internal 120

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93