ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. Newsjacking is a powerful tactic for marketing and public relations.

Brand 323

Brand Branding eBook Advertising 323

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Prowly

MAY 17, 2022

In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. Simple question: how is earned media value calculated for a PR report? The thing is, it’s not easy at all.

Measurement 104

Measurement Report How To Media 104

Sword and the Script

SEPTEMBER 26, 2023

People follow brands on social media to stay informed about products or services The survey asked respondents why they follow brands on social media. The top answer (68%) was “to stay informed about new products or services.” My advice is that a better measurement framework strives to tie social media efforts to outcomes.

Survey 127

Survey Social Media Brand Branding 127

Cision

SEPTEMBER 12, 2017

Earned media connects with the right prospects because the prospects themselves are seeking information and purchase validation when they are actively in the market for a product or solution, which inherently provides pre-qualification of an influencer’s audience. Pursuing industry rankings. Is Earned Media Widely Used?

Measurement 223

Measurement Media Financial Technology 223

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Cision

MAY 24, 2016

So how can you build trust and gain credibility in your industry? To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. You need to ensure your brand’s name and products are recognized in your industry – and for the right reasons.

Measurement 222

Measurement Leadership Pitching Software 222

The Resolution Blog

SEPTEMBER 2, 2019

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. but better, because those 100,000 people are going to go out and buy your product. Measure, measure, measure. Then you can measure the engagement rates?—?both What Metrics Should You Measure?

Instagram 120

Instagram Measurement How To Tools 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Cision

JULY 7, 2016

You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. You need to have something to measure against.

Measurement 174

Measurement Brand Branding Analysis 174

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Stern + Associates

NOVEMBER 18, 2022

We would go out there and make thought leaders out of our clients by leveraging their expertise instead of just promoting the features and benefits of the various products and services sold by their companies. How do you measure thought leadership and executive visibility? Is that the right measuring stick? It has to be.

Leadership 62

Leadership Measurement Conference Groups 62

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Many communicators claim to have chosen this industry because they hate math. Paid Media. Is it driving sales?

Measurement 200

Measurement Analytics Google Data 200

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

Onclusive

DECEMBER 1, 2021

Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI? Getting to ROI through business impact measurement. quarterly website visitors driven by their media coverage. Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

PR Fuel

JULY 21, 2021

Tracking your progress can help you measure the success of each press release submission. It’s important to measure both forms of ROI. Measurable. Establishing yourself as a thought leader in the industry. Without KPIs, you might struggle to measure your ROI. You can also measure page views.

Measurement 105

Measurement How To Engineering Consumer 105

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Start with situation analysis and research. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Stephen Waddington

SEPTEMBER 29, 2020

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. All around the world, our industry has been hit hard by COVID-19. said Ingham. “I

Industry 146

Industry Crisis Government Survey 146

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. We are thrilled we can give the industry much needed connections between our Media Monitoring and Media Contact Database functionality in our platform.

Industry 78

Industry Radio Media Analytics 78

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

For many, the answer is something like “increase visibility” or ”promote our new product.” What’s your baseline for measuring success? What’s a realistic expectation for product exposure? What do you know about our industry? It involves media relationships that grow out of working in a specific industry or beat.

Agency 234

Agency Energy Resources Internal 234

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. With this, you can begin planning future campaigns that tackle these strengths and weakness head on – either by adapting messaging or moving up a product announcement etc.

Analysis 195

Analysis Media Trends Data 195

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Cision

MAY 10, 2016

They either lack the skills needed to get the job done, or put their trust in oversimplified products claiming to measure efforts with perfect accuracy. But marketing and the measurement that’s needed to determine success is no longer as straightforward is it once was. Need a measurement makeover?

Measurement 120

Measurement B2B Data Examples 120

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective?

Tools 70

Tools Measurement Strategy Analytics 70