5W PR

OCTOBER 31, 2023

PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries. PRSA The Public Relations Society of America (PRSA) hosts various networking events throughout the year, catering to diverse niches within the PR and marketing industry.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. A primary role is translating tech-speak into a language that resonates with diverse audiences, from industry experts to lawmakers and end users. Their very nature is transformative, and that can be unsettling.

Technology 170

Technology Strategy Privacy Healthcare 170

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Solo PR Pro

APRIL 8, 2021

Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR.

Meeting 97

Meeting Journalism Employee Storytelling 97

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Industry or Workplace Blogs. ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? He’s worked in the industry for 25+ years. What would you drop and why? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. Book Reviews / Journal Research. Spend some time reviewing the work of industry authors.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. This is a problem that’s plagued the industry for many years.

Data 144

Data How To Storytelling Analytics 144

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Instead of following her initial path into journalism post graduation, she opted to become a teacher, recalling, “it was an amazing job, and still the hardest job I’ve ever had.

Meeting 86

Meeting Education Journalism Resources 86

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Ishmael's Corner

MARCH 22, 2015

We believe that a company blog makes for one of the most effective thought leadership platforms on the planet. As our client campaigns continue to encompass owned media and even paid media, my blog often acts as a laboratory for experimentation, ideally in a way that benefits the entire industry. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

FEBRUARY 3, 2017

Adapting to this new digital norm bridges the anxiety that firms often experience and vocally express when advised to optimize new websites and engage with their industry and target public ASAP. Positions have even been created in companies across every industry to maintain and protect the image of the brand via digital platforms.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

DECEMBER 12, 2018

Their bosses shrugged off the failure by blaming an entire industry. I’d love to sit here and tell you that the industry has seen smooth sailing, but that’d be a lie. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. ” she told me. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Barokas

JANUARY 9, 2019

Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers? Does it include thought leadership? It’s important, but it’s not your only channel. Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. PR predictions for 2022: 10 industry pros weigh in (Muck Rack). This was up from 50% in 2020.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Beyond PR

MARCH 6, 2018

Let’s face it, nobody knows your brand, industry and personas better than you. According to Search Engine Journal, SEO leads have a 14.6 Leadership is on board too, 81 percent of senior marketers believe earned media is more effective than paid media. How to Drive Your Content Marketing Priorities. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Media and journalism. Tech industry. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. .”

Writing 190

Writing Communications Marketing B2B 190

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find the story behind the news. Show don’t tell.

Employee 149

Employee Communications Storytelling Corporate 149

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Detailed demographics are included at the end.

Survey 117

Survey Measurement Public Affairs Storytelling 117

PR Conversations

AUGUST 18, 2011

There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. Internal communications often say they are corporate storytellers. How much does current leadership recognize and value the remit of public relations (i.e., We know this.

Construction 40

Construction Internal International SEO 40

Sword and the Script

MARCH 10, 2019

Some 68% of respondents report holding in-house communication roles and 90% have 10 years or more experience in the industry. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. click on images for higher resolution graphic).

Survey 97

Survey Media Relations Corporate Communications 97

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

PRSay

AUGUST 14, 2019

You have a degree in journalism from the University of Oregon. Did you ever consider a career as a reporter, and what journalism skills do you rely on in your job today? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

Internal 66

Internal International Conference Public Affairs 66