Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Create a how-to video on a popular topic. How-to videos also give you a wonderful opportunity to create a FAQ video.

Social Media 62

Social Media Video How To Media 62

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance.

Writing 40

Writing Viral How To Content Marketing 40

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Critical Mention

SEPTEMBER 19, 2018

Once you have the data, analyzing it allows you to see what worked, what didn’t and how to adjust your future campaigns accordingly. They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. Artificial intelligence. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. The post How to Ideate a Successful Survey Campaign appeared first on BuzzStream.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. If you’ve got some viral posts, then you’re ready for that “ebook.”. The post How To Repurpose Written Content to Reach 6x the Audience appeared first on BuzzStream.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Marketers hear all the time about how they should double-down on their creation of visual content. Marketers hear all the time about how they should double-down on their creation of visual content.

How To 76

How To Marketing Viral Community 76

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 150

Trends Communications Employee Enterprise 150

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. We have seen many examples: An executive writes an inappropriate tweet and loses her job. Here a few key points to consider when dealing with an online catastrophe.

How To 40

How To Reputation Viral Airlines 40

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can build on the efforts of PR professionals by creating your own content writing strategy. If you’re unsure of how to create branded content, start with simple ideas like: Highlight new products.

Social Media 79

Social Media Strategy Media Reputation 79

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Cision

APRIL 6, 2016

How to Fix Your Buyer Personas. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling. Learn how to build a brand journalism program with Cision’s free white paper! Simply using a buyer persona isn’t a guarantee of success.

How To 120

How To Tools Exercises Viral 120

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. But I am not the culture editor, so I am not intensely thinking about how to make my section dope. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 93

Pitching Consumer Trends Viral 93

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. She is a Disinformation Fellow at the Wilson Center in Washington, D.C.

Communications 174

Communications Government Viral Radio 174

PRSay

APRIL 19, 2019

TED Talks espousing the merits of failure have gone viral. If that day finished out the way it started, then there’s no way would I be writing you this post. Though it’s a cliché, there is a reason writing down goals makes a difference. If you write it down and block out the time, then you are more likely to do it.

Hotels 131

Hotels Training Viral Pitching 131

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

PR Fuel

MARCH 12, 2018

As you write your action plan, consider incorporating one or two new types of content that would appeal to your audience. Don’t ignore those timely topics, often they are the ones most likely to go viral. Download your free copy of the Beginner’s Guide to Writing Powerful Press Releases here: [link].

Content Marketing 40

Content Marketing How To Marketing eBook 40

Cision

JUNE 15, 2015

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. ” Here’s how he describes that algorithm: “The better it makes them look, the more likely they’ll be to pass it on.” Just kidding.

Viral 120

Viral Facebook Measurement Advertising 120

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight? The 1-page strategy focuses on how to win.

Strategy 52

Strategy Real Estate Case Study System 52

Flack's Revenge

MARCH 23, 2017

It discusses how to achieve the “majority illusion” You can create the perception that your topic is wildly popular by getting the right influencers to share the information. Kelsey Libert writes: “Marketers can… create the tipping point needed to drive action or spread a message far and wide.

Real Estate 159

Real Estate Marketing Automotive Viral 159

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s a legitimate tactic to insert a client into news in a relevant manner that enhances the story.

Pitching 272

Pitching Viral Interviews Education 272

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 When writing content for socials, maintaining brand voice and tone for your target audience is key. 1 Social Media Allows you to Easily Track Results. Keep It Creative. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Learn how to amp up your content marketing with influencers. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. Write like a “Boss.” As we always say, the best way to improve your own writing is to read a variety of others.

Viral 120

Viral Storytelling Writing Crisis 120

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. What’s your niche? What are you going to call your firm?

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

MAY 3, 2016

Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts. But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral.

Local 120

Local Viral Survey Consumer 120

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Instead of thinking about how to achieve something, you consider what would prevent it from happening. Logical intelligence.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

MARCH 31, 2015

How to create them? Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about. Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about.

Storytelling 120

Storytelling Mobile Video Viral 120

ImPRessions - Crenshaw Communications

MARCH 27, 2018

As The Atlantic writes, noting that the Parkland students quickly raised $3.7 ” was the rallying cry, and it promptly went viral. They know how to keep the story alive. Though it remains to be seen whether they will ultimately effect change, the accomplishment is extraordinary. Why have they been so successful?

Interviews 200

Interviews Groups Storytelling Social Media 200