Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. The post How to Ideate a Successful Survey Campaign appeared first on BuzzStream. YOUR INDUSTRY + data.

Survey 90

Survey How To Reddit Pitching 90

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. How can PR professionals/communicators help clarify that distinction?

Communications 174

Communications Government Viral Radio 174

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. Robin Williams’ tragic death leaves consumers at high risk of identity theft. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is Consumer Sentiment? What is the current perception of your brand among consumers? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts.

Local 120

Local Viral Survey Consumer 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. Write like a “Boss.” As we always say, the best way to improve your own writing is to read a variety of others.

Viral 120

Viral Storytelling Writing Crisis 120

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. Something else was going on. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Cision

MARCH 31, 2015

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. But how can you get started? “ How to create them? Everyone wants to go viral, but it’s nearly impossible. This idea isn’t new.

Storytelling 120

Storytelling Mobile Video Viral 120

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. PepsiCo’s nine human drivers for consumers | 5:28-7:33. Choosing how to distribute social media campaigns | 22:59-23:51. We try to be very consumer-centric. We have a consumer centricity team.

Trends 78

Trends Brand Branding Reddit 78

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. The Internet is the world’s biggest “open for business” sign and has profoundly changed how we market. But as the Web has found its way as a tool, it also influenced how we communicate.

Storytelling 81

Storytelling Marketing Viral Energy 81

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Once you understand they need: Quotes from experts. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. How many pieces of content on your way to get there, right?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Journalists and consumers crave videos. How-To-Guides. But let’s be real — it’s not sexy. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Practical Value. Conclusion.

Social Media 120

Social Media Facebook Print Advertising 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

JUNE 4, 2014

I used to write here all the time. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access.

Mobile 101

Mobile Community System Social Media 101

prTini

SEPTEMBER 24, 2014

But how do you know which ones are worth the investment? Trying new tools for the short free trail week is more often than not confusing and time-consuming. Does anyone actually know how to read the label? Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares.

Tools 72

Tools Viral Engineering Comparison 72

Karen Freberg

MARCH 31, 2022

Yep, that’s me – you may be wondering about how I got into this situation. Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” Don’t worry, I am going to tell you! Social media is first and foremost social!

Social Media 85

Social Media Film Industry Viral 85

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles. Here’s how to use the feature: Head to the ‘Research List’ section on the top bar. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JULY 14, 2015

When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Writing and developing content on a consistent basis is like exercising. Your content will not go viral and you shouldn’t try. Consistency is truly pivotal. Base hits, not home runs.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Journalists and consumers crave videos. How-To-Guides. But let’s be real — it’s not sexy. more views.

Infographics 72

Infographics Case Study Video Survey 72

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. People aren’t consuming news reports like they did 20, 30 years ago. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. Consumer Finance vs. Institutional Finance vs. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 30, 2022

If you’re looking for ideas on how to repurpose content and get every ounce of value from it, we have a few tips for you. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? Enter: Content repurposing.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

Here’s how to repurpose content in a way that feels fresh and engaging. Did one of your white papers go viral or get backlinked by many notable websites? Think about how you can repackage these pieces to provide a fresh experience. Otherwise, it just feels like last night’s leftovers.

eBook 52

eBook Video YouTube Blogging 52