The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born.

Technology 52

Technology Web System Course 52

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 79

Creativity Technology Marketing Web 79

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. Are they being risk-averse enough?

Community 92

Community How To Marketing Data 92

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Optimize for featured snippets.

SEO 88

SEO How To Mobile Engineering 88

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.).

How To 142

How To Content Marketing Banking Advertising 142

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

PRSay

OCTOBER 2, 2017

How to Use Data to Tell Better Stories . Alright, we’ve established why you should use data to tell better stories, but how can you get started? PR needs to track customer behavior, web traffic and revenue generated from communications programs. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Remote PR Jobs

SEPTEMBER 25, 2023

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. Sasha Berson, Comrade Web Agency 3. Here is what they said: 1.

Agency 100

Agency Energy Sports Reputation 100

Flack's Revenge

JANUARY 10, 2019

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner). The post How to Social in 2019: Experts Share their Views appeared first on. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial.

Pitching 120

Pitching How To Sports Web 120

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web.

Trends 142

Trends Industry Wikipedia How To 142

Deirdre Breakenridge

FEBRUARY 23, 2015

So show them how content feeds the sales and marketing machine. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. The post Guest Post: How to Sell #Content #Marketing to Your Bosses appeared first on Deirdre Breakenridge.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Vice President, Marketing Technology. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. As the world increasingly goes mobile, so shall the technology.

Web 40

Web Mobile SEO Technology 40

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 89

Trends Brand Branding Analytics 89

PR 20/20

FEBRUARY 3, 2020

One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI and related technologies can vastly simplify your blogging efforts. Then, it gives you guidance on how to make it better. The Marketing AI Institute was created and is powered by PR 20/20.

Blogging 73

Blogging How To Engineering Tools 73

The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Upskilling is a major concern for both workers and employers.

Survey 147

Survey LinkedIn Engineering Web 147

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Adaptability and flexibility It’s all about change.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Stephen Waddington

SEPTEMBER 26, 2018

Where there’s a price associated with a tool ask vendors for a trial, and explore how it would benefit your work. It’s important to remain agile and in a position to shift your investment as technology changes. Web analytics Google Tag Manager (free) and Google Analytics (free) 10. Review your tool stack on a quarterly basis.

Tools 117

Tools How To Google Analytics 117

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. The opportunity of AI is that it will enable us to work more effectively and efficiently.

Tools 98

Tools Writing Pitching Web 98

Burrelles Fresh Ideas

JANUARY 23, 2024

How can you use machine learning? Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. So, what is machine learning and how can you use it ? How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). If the pandemic taught us anything, it’s good hygiene.

Reputation 78

Reputation Web System Data 78

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. So, how do you keep talking to them?”

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Additional recommended reading: Anecdote: How to Define a Market Opportunity. Simply stated this in good keeping with proper sales and marketing alignment.

B2B 115

B2B Marketing How To Survey 115

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.

Brand 78

Brand Branding Film Reddit 78

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Phone, email, and web-based IR solutions now fall short when it comes to offering the visibility that drives financing.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 149

Media Relations Media Print Software 149

PR Job Coach

FEBRUARY 9, 2011

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement.

How To 160

How To Analysis Web LinkedIn 160

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Communications Conversations

FEBRUARY 17, 2015

And, I would also add in an element of how others are using social media for cyber-bullying and how to manage that. Like I said, I think the other half of this coin is teaching kids how to use the internet for good. I mean, these kids are learning how to use the web at a very early age now (for my kids, that was about age 3).

How To 60

How To Web Social Media Privacy 60

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

Beyond PR

JUNE 27, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How to Post to Instagram from your Computer.

Instagram 69

Instagram How To Mobile Community 69

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

Solo PR Pro

MAY 1, 2018

How was she going to make it rain? The question of how to sell professional services is an enduring one whose answer is being changed by technology. It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Harness tech — Technology has made markets broader.

How To 40

How To Case Study Technology Conference 40