ImPRessions - Crenshaw Communications

MARCH 8, 2016

Like a radio broadcast, podcasts have a producer or two who make editorial decisions on what to include. Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Can you “see” the story on the radio? Start by asking these key questions.

Pitching 159

Pitching Radio Training Interviews 159

The Proactive Report

DECEMBER 26, 2022

Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Another example is a musician based in London who taught himself how to produce music during the pandemic when he was locked down in his apartment. Video trends for 2023.

Video 162

Video Film Social Media Facebook 162

Cision

DECEMBER 28, 2015

How To Win It. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. According to Paul Holmes in How to Design the Agency of the Future there are several criteria to factor into how to win or become a next-level agency.

How To 120

How To Agency Creativity Pitching 120

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.”

Storytelling 34

Storytelling Television Radio Media 34

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

MAY 11, 2017

Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). These are the storytellers of 2017. These two are, in fact, Walmart spokespeople.

Social Media 68

Social Media Trends Radio Media 68

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoyt Organization

JANUARY 17, 2024

Here is how a well-crafted public relations campaign can boost student enrollment in higher education. How To Boost Student Enrollment With PR Campaigns Before crafting a PR campaign, it’s crucial to understand the target audience for higher education institutions – students, prospective students, parents, faculty and staff, and alumni.

Education 52

Education Publicity Radio Newspapers 52

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Television Measurement 167

Solo PR Pro

JULY 21, 2020

The retired army officer refused to be cowered and instead rose to the challenge once more and showed us how to act in the face of adversity. The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios.

Viral 71

Viral Analysis Television Radio 71

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Understand How to Follow Social Media Trends. Learning how to follow trending topics is a social media must. Use Social Media for Storytelling. SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t Online Radio on the Rise. When was the last time you pitched online radio? Specifically, 44 percent of Americans age 12 and up listen to online radio on a weekly basis. The grab bag post is back.

Radio 60

Radio Storytelling SEO Engineering 60

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. To do that, we feature everyday women who are going after their dreams and women who have accomplished their dreams and are educating other women on how to do it, too. You have radio, TV, video, social media, text, email, and even snail mail.

Enterprise 150

Enterprise Community Education Radio 150

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Click here to learn how to mobilize your audience with our free white paper now! Something else was going on. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption.

Brand 48

Brand Branding Storytelling Healthcare 48

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. Own a tutoring service?

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves.

Fashion 40

Fashion Tourism Media Journalism 40

Burrelles Fresh Ideas

JULY 25, 2023

Integrating business management tools helps show exactly how certain ads or outreach techniques are hitting customers and how they are responding. Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently? For all your monitoring needs, request a demo to see how we can help.

Tools 74

Tools System How To Software 74

ReimaginePR

MAY 30, 2015

Even radio. By email, I put my info at the bottom because their most likely action is to hit respond meaning they know how to reach me easily. Old-fashioned media releases were all about facts but a compelling, short story about how the product came to be or how it saved a real user from some problem they were having gets attention.

Media 120

Media Television Video Print 120

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. ” Now, none of the air control towers that he radioed had that plan for him, he completely improvised that. 18: The future of storytelling in healthcare communications. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Fuel

JULY 24, 2018

3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Truth is that a lot of your pitches are going to be met with radio silence. And that’s okay. It’s inevitable.

Pitching 40

Pitching Media Small Business Writing 40

Communications Conversations

MAY 3, 2016

He thrives on new challenges and knows how to turn connections into relationships. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Nominated by: Kelli Matthews, University of Oregon. written by Kathryn Kuttis)

Sports 0

Sports Leadership Internal International 0

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Internal communications often say they are corporate storytellers. A bit of the back story. ” If you ask a journalist what he or she does, likely they will say they tell stories.

Construction 40

Construction Internal International SEO 40

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Mastercard created a 3D spatial audio experience for live sports, which allowed blind and low-vision audiences to experience the Australian Open through the radio. Let the funnel be your guide!

Financial 52

Financial Content Marketing Examples Banking 52

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. My job boils down to figuring out how to get my clients in front of the right eyeballs in meaningful and memorable ways.

Media 112

Media Journalism Report Video 112

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

SEPTEMBER 16, 2017

There’s lots you can do straight away such as “Play music from the 80s” or “Listen to BBC Radio 4”. The BBC has just announced it is producing interactive radio plays for Alexa. How about a Q&A about working at your company with the ability to start filling in an application form that can be finalised on a mobile or computer?

Google 111

Google Corporate Local Privacy 111

PR 20/20

FEBRUARY 6, 2020

The host, Dr. Hannah Fry ( @FryRsquared ), is a mathematician, broadcaster, and author of Hello World: How to Be Human in the Age of the Machine. She regularly works with physicists, computer scientists, and architects, but knows how to communicate the complex topic of AI research no matter where you’re at. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Maxim Behar

MARCH 6, 2022

The journalists were people working in media, newspapers or TV channels, or radio stations. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. and how you think you have made a difference in the realm of communication services? How do you do a B2B PR?

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 17, 2018

While the survey didn’t ask specifically about photos and infographics, anyone who has followed any event on Facebook or Twitter, whether it was the recent March for Our Lives rally in Washington or the Oscars, will know how important multimedia is to reporters — and to the story. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. brand promise. Is that why we call them news clips?”

Storytelling 308

Storytelling Local Airlines Technology 308

Mark My Words

SEPTEMBER 2, 2016

Storytelling is still the industry watchword. Your video may have received a million likes but if you are trying to reach a rushed off his feet carer in Stoke, Radio Two or page 5 of The Mirror are still going to be your more likely points of access. Nor is it something that many clients will have the patience for.

Radio 74

Radio Storytelling Survey Examples 74

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

JUNE 4, 2019

Jones cited PR subscriptions service Critical Mention, which has tallied 10,627 mentions of Starbucks and ‘Game of Thrones’ online and on TV and radio around the world.”. b) Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap via Onclusive. Learn more: report registration page ; PR News infographic.

Software 101

Software Reddit Marketing Survey 101

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115