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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post.

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How to Pitch Dad Blogger Don Martelli

Cision

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Do your homework.

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. However, for illustrative purposes, I’ll still show how to confirm.

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The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia

PRSay

This is not surprising, since the vast majority of journalists (87%) have used multimedia in their published stories in the last year, according to Cision’s 2023 State of the Media Report, and 27% say that including multimedia elements in a pitch or press release “makes their jobs easier.”

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Three Ways Your Web Content Can Help Your PR

Landis PR

Here are three ways good web content can help your PR: . PowerPoints can become blogs; press releases can become articles; new business pitches can become case studies for other clients – its content reincarnated. . HubSpot: How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide . Become Your Own Newsource .

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Relevant Links – Why They Are Important and How to Build Them

Buzzstream

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site.

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How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

Yes, journalists and bloggers are bombarded by more pitches than ever. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. But now, with continuously updated web versions, it’s not too late. Ashley noticed a piece on MSNBC.com from a reporter she hadn’t pitched yet.

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