Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Suggest positioning a certain article as a “How to” post. You just want to make sure you’re not telling them how to do their jobs.

Pitching 60

Pitching How To Trends Video 60

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web.

Trends 142

Trends Industry Wikipedia How To 142

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I’ve been in journalism for almost two years.

Meeting 98

Meeting Media Training Automotive 98

PRSay

FEBRUARY 4, 2019

Though she acknowledged that we have the ultimate responsibility to educate our executives and clients about the “right” way to measure and report our results, she also knows how important it is to figure out what the boss really wants first. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Measurement 110

Measurement How To Strategy Pitching 110

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching. So here are my six ways to find media mentions from your campaigns. Thanks again!

Digital PR 62

Digital PR How To Media Google 62

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one.

Pitching 70

Pitching Media Employee Privacy 70

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

Community 92

Community How To Marketing Data 92

Shift Communications

NOVEMBER 10, 2016

Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic? It should also inform your next 6-month PR plan.

Healthcare 144

Healthcare How To Analytics Mobile 144

Buzzstream

OCTOBER 21, 2021

To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. from SEO to Web Dev). Try it with a small group and gather some feedback before pitching to wider teams. The post How to Implement a Project Management Workflow for a Link Building Team appeared first on BuzzStream.

Software 151

Software How To SEO System 151

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Focus on the content. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Never use it straight from AI. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

JUNE 20, 2015

These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target. How to Connect with Journalists on Twitter. How to Create a Twitter List. Pitching Via Twitter. Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To 89

How To Case Study Conference Web 89

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Doing so requires an excellent understanding of how to choose the right influencers, create partnerships, and measure the effectiveness of influencer marketing. Today, companies expect more from their PR departments.

Trends 95

Trends Brand Branding Analytics 95

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

AUGUST 13, 2018

Here’s how to build a profile. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. This is the elevator pitch for your LinkedIn profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

Shift Communications

JANUARY 23, 2017

In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch. In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. Why will they care – will our pitch help them to save money? We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. One pitch had images pasted right into it of smoke and flames and fire trucks.

Pitching 139

Pitching Video Engineering Web 139

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 96

Pitching Print Measurement Report 96

Communications Conversations

SEPTEMBER 10, 2019

In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. It draws more than 60,000 visitors to its web site each month, has more than 18,000 email subscribers and averages more than 4,500 downloads per podcast. Outlets like TalentCulture.

How To 79

How To Media YouTube Twitter 79

PRSay

FEBRUARY 15, 2018

For these clients, there are trade publications, niche web sites and new online properties that are much more desperate for relevant content and still influential among key audiences. ” Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Media Relations 119

Media Relations Media Web Pitching 119

Waxing UnLyrical

JUNE 21, 2013

Pitching journalists on Twitter. Stop using Twitter’s web interface, and balance scheduled and real-time tweets. How To Use Twitter For PR is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn How To Use Twitter For PR. Taking it a step further. Based in the Washington, D.C.,

Twitter 98

Twitter How To Pinterest Tools 98

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 113

Media Relations Media Survey Pitching 113

Bad Pitch Blog

AUGUST 13, 2012

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.

Pitching 71

Pitching Digg Pinterest LinkedIn 71

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR leverage and amplification. Time to leverage the win.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. In the next section of this post, I’ll explain how to think about guest blogging as a content creator rather than a link builder. I click the Research drop-down and choose “Review on the Web.”

Blogging 62

Blogging Google SEO Writing 62

Beyond PR

JUNE 20, 2018

Your website and email pitch template and other collateral? You could pick a new stock image every month or so and have your web team swap it out for you — that’s certainly better than nothing — but there’s an even better way to keep visitors interested. And, therefore, they aren’t worth our actual, conscious attention anymore.

How To 40

How To Marketing Web Course 40

Cision

OCTOBER 6, 2016

By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

prTini

AUGUST 29, 2014

32 Web Writing Tips for Better Blogging and Social Media Posts. The Art of Delegation: How This Type-A Entrepreneur Learned It and Prospered. How a Mid-Air Fight Became Great Advertising. 5 Resources to Help You With Your Pitch. How to Run a Productive Brainstorming Session. 11 Ways to Avoid Burnout.

Resources 55

Resources Pitching Case Study Instagram 55