Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site.

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Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. Links are the main way Google traverses the web. And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site.

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How To SEO Google Pitching 62

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

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Construction How To Media Google 62

Bianchi Biz Blog

APRIL 5, 2021

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work with most of the editorial staff on breaking news for the web. I work with most of the editorial staff on breaking news for the web. What advice do you have for PR people that want to pitch you? E-mail is best.

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Automotive Web Meeting Media 66

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

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How To Media Guidelines Pitching 176

Buzzstream

JANUARY 24, 2024

How to Find Link Insertion Targets in 5 Steps First and foremost, the strategy behind finding sites for link insertion hinges on finding quality, relevant sites. You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool.

SEO 62

SEO How To Resources Pitching 62

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. The Inside Story on How to Spy on Competitors (& Innovators). See how they market online.

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How To Real Estate Web Case Study 198

Buzzstream

JANUARY 5, 2024

Luckily, several free tools on the web help with email address verification. But it’s still incredibly effective if you know where and how to look. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog.

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How To LinkedIn Tools Google 83

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

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Brand Branding How To SEO 62

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. If it’s interesting, you can pitch it for coverage.

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Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

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Buzzstream

FEBRUARY 15, 2024

How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. It simply takes some strategic planning. The same goes for content.

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How To SEO Google Examples 71

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

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Report Publicity Marketing Pitching 106

Communications Conversations

JANUARY 26, 2015

But, how often do you actually think about how those changes that are shaking up their world impacts the way you pitch these “modern journalists?” Suggest positioning a certain article as a “How to” post. You just want to make sure you’re not telling them how to do their jobs.

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Pitching How To Trends Video 60

Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web.

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Trends Industry Wikipedia How To 142

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? I’ve been in journalism for almost two years.

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Meeting Media Training Automotive 97

PRSay

FEBRUARY 4, 2019

Though she acknowledged that we have the ultimate responsibility to educate our executives and clients about the “right” way to measure and report our results, she also knows how important it is to figure out what the boss really wants first. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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Measurement How To Strategy Pitching 110

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. I recommend setting up social monitoring tools like Mention or BuzzSumo at the campaign’s onset before pitching. So here are my six ways to find media mentions from your campaigns. Thanks again!

Digital PR 62

Digital PR How To Media Google 62

Cision

AUGUST 9, 2017

You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location. It helps you analyze your media presence and create a clear picture of how people perceive your brand.

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Communications How To Media Measurement 185

PR Job Coach

OCTOBER 31, 2013

Even if your contribution is a successful pitch to a journalist, provide the link to the actual story. Make those live as well to the associations web site and the detail of your certifications. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story.

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How To Skype YouTube Construction 247

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one.

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Pitching Media Employee Privacy 70

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Data collection can be easier when you’re holding online events or interacting with communities on your web channels. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

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Community How To Marketing Data 92

Shift Communications

NOVEMBER 10, 2016

Each of these groups is comprised of distinctly different publications, thus they must be approached with different storylines and pitches. What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic? It should also inform your next 6-month PR plan.

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Healthcare How To Analytics Mobile 144

Buzzstream

OCTOBER 21, 2021

To propose a wide implementation, I took two avenues: Formally pitched to Department Heads at the agency. from SEO to Web Dev). Try it with a small group and gather some feedback before pitching to wider teams. The post How to Implement a Project Management Workflow for a Link Building Team appeared first on BuzzStream.

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Software How To SEO System 151

Deirdre Breakenridge

FEBRUARY 23, 2015

Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Focus on the content. Guest Post PR 2.0

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Content Marketing Marketing How To Leadership 150

Cision

MAY 9, 2017

The other day I got a pitch from someone who wrote a cooking blog and wanted to contribute a post on boiling eggs. But even if someone pitches a topic near what you’re looking for, I encourage you to still be picky. Limit the Topics You Want Covered.

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Blogging How To Guidelines Social Media 159

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Never use it straight from AI. Rand Fishkin.

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Trends Marketing Wikipedia Reddit 182

The Proactive Report

JUNE 20, 2015

These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target. How to Connect with Journalists on Twitter. How to Create a Twitter List. Pitching Via Twitter. Go to Lists.

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Twitter Media Relations How To Media 100

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. These could be survey design, analysis of datasets, content production, or pitching.

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Tools Writing Pitching Web 98

Shift Communications

JANUARY 28, 2019

What should you be pitching them exactly? I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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How To Case Study Conference Web 89

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

The Hoyt Organization

SEPTEMBER 8, 2023

This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. Doing so requires an excellent understanding of how to choose the right influencers, create partnerships, and measure the effectiveness of influencer marketing. Today, companies expect more from their PR departments.

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Trends Brand Branding Analytics 95

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

AUGUST 13, 2018

Here’s how to build a profile. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. This is the elevator pitch for your LinkedIn profile.

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LinkedIn How To Privacy Google 115

Shift Communications

JANUARY 23, 2017

In this series, we’ll examine how to become a more data-driven PR professional. Crafting the Data-Driven Pitch. In the previous post we proved this hypothesis true: Trustworthy content is linked to more on the web. Why will they care – will our pitch help them to save money? We can’t pitch without them.

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Data-Driven PR Data Pitching Analysis 60

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

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Google Infographics Pitching Resources 71

Remote PR Jobs

SEPTEMBER 25, 2023

Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” It is updated weekly and runs the gamut of topics and provides a great look into niche news stories that can be helpful for crafting pitch ideas. The Pitch Pitching is part of the day-to-day job for many communicators.

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