Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR.

Television 120

Television Pitching Journalism Interviews 120

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. For questions or PR support, contact me via jerry@spinfactory.com.

Digital PR 83

Digital PR SEO Engineering eBook 83

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Cision

MAY 12, 2017

What is your secret to media relations success? I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. My goal is to build relationships so that the reporters I work with come to me when they are looking for a source. I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Because of this, you can’t take the quantity of media coverage at face value.

Report 40

Report Media Television Radio 40

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period.

Measurement 78

Measurement Publicity Television Analytics 78

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. How Often Do You Need to Report, and To Whom?

Measurement 166

Measurement Strategy Media Analytics 166

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Meet the Media: Alexa St.

Meeting 90

Meeting Transportation Media Journalism 90

Beyond PR

JUNE 27, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Watching” is a free emailed newsletter that focuses on movie and television recommendations.

Insurance 61

Insurance Insurance Film Television 61

Landis PR

APRIL 4, 2022

LCI escorted reporters from the Associated Press and San Francisco’s KPIX (CBS) to meet these new “royals.” Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. ran the story over the next two days.

Case Study 52

Case Study Television Video Travel 52

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. Finish this sentence: If I am not reporting, I am …. My wife and I enjoy binging television shows. I moved into B2B publishing specifically in 2018.

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help?

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Earned Media Examples.

Radio 104

Radio Media Newspapers Sports 104

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Beyond PR

AUGUST 16, 2016

It’s important to understand that business media points are as diverse as the businesses they’re covering, and as such require mindful targeting. For instance, Bloomberg TV’s primary audience is the most affluent in cable television and includes people who make decisions about where to move money. In contrast, Inc.

Pitching 40

Pitching Biotechnology Media Healthcare 40

PR Conversations

OCTOBER 27, 2023

Historically, whenever a new medium is invented people use it in the same way that they used the existing media. So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures.

Reputation 52

Reputation Social Media Internal International 52

PRSay

SEPTEMBER 26, 2016

Emotions come naturally though and you really can’t tell someone how to feel.”. In Sunday’s press conference held by the Miami Marlins shortly after the news broke about Fernandez, several from their organization spoke to the media with the entire team in attendance standing behind them to show their respect.

Sports 60

Sports Conference Social Media Crisis 60

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 180

Media Training Training Interviews Media 180

Communications Conversations

JULY 18, 2019

And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. I think everyone has a skill that best suits them; for me that’s media relations. You also do a ton of media relations-TV work in town.

Local 94

Local Course Community Interviews 94

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. How often does CNN broadcast news stories about CNN? How often does the Financial Times write stories about itself? She will be media neutral.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Influencer relations will further blur the line as PR pros may be looked at to balance earning the attention of industry influencers and paying for sponsored content or promotion campaigns. Facebook will be used more as a mass marketing tool, like a television station. Also see Managing Media Relations for a Publisher; Off Script No.

Social Media 90

Social Media Marketing Media Creativity 90

Flatiron Communications

JANUARY 15, 2016

Didn’t PewDie Pie of Maker Studios fame just land how own YouTube network ? And didn’t the uber-talented Jimmy Fallon ascend to his perch atop late night television in part because of his social media acumen? Instagram), while others have done so through their creative and prolific media output, e.g,

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28