How to help reporters find golden quotes

PR Daily

Imagine you’re a reporter. You’re looking for a quote from an expert related to the news story you’re putting together about minimizing your risk of becoming a crime victim. You’re fortunate enough to get a smart crime expert on the phone, and lucky for you, he’s experienced enough with media interviews to know he has to keep his answers short (no longer than one minute each). What advice do you have to avoid becoming a victim?”.

Word of Mouth Marketing: How to Spark Positive Conversations

B2B PR Sense

It claims to be the best of its class and will transform your business. With such outsize claims, you're likely to dismiss the product as a sensationalized gimmick -- and you wouldn't be alone in thinking that. You start to want that product. To some extent, yes.

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How to Boost Your Reputation on Google


When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? ” Fast-forward to today and now when you type my name into a Google search, I come up within the first fourteen pages of results. This allows you to use their success and following and expose yourself to a much larger audience. How to Earn Brand Recognition.

How to Improve Your Social Media Targeting


Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Movies and television.

Report: PR pros aim to increase online reputation monitoring

PR Daily

A recent Clutch report of small business PR pros revealed that 88 percent monitor their organizations’ online reputations at least every quarter, with many aiming to be more proactive in 2019. Two-thirds of small business PR pros use social media to keep tabs on their organizations’ reputations. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ]. Only 27 percent turn to PR firms or online reputation management agencies.

How to Measure PR?


We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press?

7 summer story ideas reporters will love

PR Daily

As everyone scurries off to the pool to get some quality r-and-r, now might be the best time to pitch a story to reporters for a little quality PR. School is out, vacations are scheduled and some folks will use up their remaining sick days for a break, which means there will be less competition when it comes time to submit your story. The next question is, what are you going to write about? How-tos. Back to school.

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Study: How to make the most of your YouTube channel

PR Daily

from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. That means your explainer videos and how-to tips are the perfect fit for the popular video platform. Only about 28 percent say they go to YouTube just to “pass the time.”

How to conquer 3 adverse content trends

PR Daily

How often, though, do we assess negative trends in our industry? Do we earnestly try to find the underlying reasons for those trends? Let's look at the common challenge of breaking through the noise and how that noise has led to two other challenges: our increasing reliance on paid advertising and channel over-saturation. Each section below ends with tips on how to combat these negative trends. Engage in more one-to-one relationships.

How to use newsjacking as a content strategy

PR Daily

It one of the hottest trends for getting attention and engaging fans, yet it is one of the easiest ways for a brand to embarrass itself. How, then, do you get it right when you try to cash in on trending news, events or hashtags? The guide explains: How to watch for "serendipities" you can newsjack. How to sell newsjacking internally. Ways to use a "pitchstorming" session. How to make money through newsjacking.

The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. The problem is most people don’t know where to start. There is a specific style and format to press releases that experienced journalists have come to expect. If you’re new to this world, we’ve compiled this guide on how to distribute a press release.

How to avoid the ‘PR naughty chair’

PR Daily

Made popular by the reality television show “Supernanny,” parents used the “naughty chair”—under the guidance of expert child-wrangler Jo Frost—to get misbehaving children to calm down. So, what does it take to land in one? It’s rarely OK to fly off the handle—especially in public. Consider your virtual image to be an extension of your public face. That’s where a true expert shines, and it’s how you can set your business apart from the crowd.

How to guarantee press coverage for your client

PR Daily

Reporters, editors, producers, hosts and bloggers follow a rhythm determined by deadlines, competitors, showtimes and breaking news beyond their control. Opportunities abound, however, to gauge that rhythm and work within it to ensure absolute benefits: 1. Know when to hit “send” on a pitch. Eastern Time weekdays as the time when journalists are most receptive to pitches. reporter who now runs a content marketing agency in Holland, Mich. “I

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How Companies Make Money on Instagram

David PR Group

We often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. A quick peak at her Instagram feed shows several sponsored posts for handbag company Coach – for which she has a widely reported $10 million promotion and design gig. The typical small business isn’t paying a celeb like The Rock to rep their product.

Video: Essential for Modern PR and Marketing

Solo PR Pro

How are you using video? Video is an excellent way to lay the groundwork in the know, like, and trust relationship, bringing the potential customer into the client’s space, allowing them to see the business, to hear the authenticity in the client’s voice. It establishes a comfort level prior to setting foot into a brick and mortar location or engaging with a business online. 95% of people have watched an explainer video to learn more about a product or service.

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Periscope and Meerkat : The New ‘Twitter’ for Reporters


Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” They will not repeat this mistake with Periscope and Meerkat , two new live-video apps that enable anyone with a smartphone to broadcast a live-video feed to their Twitter followers.

Everything You Need to Know About Earned Media

Critical Mention

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Therefore if someone makes a positive media mention, it provides opportunities to show the marketplace that your product or service carries weight.

How to practice media relations in a heavily political environment

PR Daily

With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation. to find out what has changed inside newsrooms in our nation's capital. The journalists we met with work in a range of media outlets, from television networks to national newspapers to education and health care trade publications.

PR 101: How to Pitch the Los Angeles Times’ Entertainment Desk


Cision’s Media Research team interacts with thousands of media professionals to ensure that our products include accurate contacts and timely information. Ahead of Hollywood’s biggest night, here are a few tips on reaching out to entertainment contacts at the Los Angeles Times. Los Angeles Times has insider access due to proximity to Tinsel Town. Be sure to present well-written, straightforward information in releases.

How to Offer Media Training to Your Clients

Solo PR Pro

While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. Because each client situation is different, your client will need you to practice and rehearse with them the questions and key messages that apply to their specific situation. Advice about how to use concise, quotable language. Reminders about what not to say – and education that nothing is “off the record”.

Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders.

How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Want to get journalists inquiries and responses with your press release? We all have more tasks to accomplish each day than we actually have hours on the work clock. So what do we do to compensate? We learn to multitask. We learn to prioritize. What to call it?

Report: Visual and mobile marketing more important than ever

PR Daily

If brand managers or execs aren’t fully convinced that visual content geared to mobile devices is the way to go, recent data might finally turn skeptics into believers. according to TechCrunch. Snapchat user grew from about 100 megabytes per week (before the launch of “Discover”) to now more than 600 megabytes per week. RELATED: Learn how to create infographics and other visuals that will engage your audience and tell your brand''s story at our Portland summit. ].

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How to garner top-tier coverage without pitching those outlets directly

PR Daily

Imagine the thrill of turning on the television and catching your work on a network morning show or opening The New York Times and seeing a story you pitched. Top-tier outlets are difficult to pitch and much more elusive than the rest of the market—or are they? All mainstream media stories can be traced upstream to smaller, more accessible, outlets in a predictable pattern. So, how do you trace these sources upstream? Often, the reporter will link to it.)

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017


Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” We need to reassert some basic truths. To an extent that’s true.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet


When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Yes, online newsrooms are not new — in fact one of the first to launch after the commercialization of the Internet in 1995 (for the Acoustical Society of America) still exists today — but a robust online newsroom has actually become more important than it was a decade ago. Do: Make Your Newsroom Easy to Find.

Public Relations Plan - Provide Value

PR for Anyone

The very first thing you should consider in your public relations plan is providing value to the journalist. Get to know a journalist’s work. How do they cover it? Like and share what they’re posting about (that is applicable to your topic). The reporter writes, edits.

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. Hello, communicators: OKCupid’s global communications manager, Michael Kaye, recently tweeted a quip to which many PR pros can relate: Reporters: PR people: [link]. Though the mini home office, workout, and cooking playsets are undeniably cute, they’re also bleak as hell,” Mashable reported. DOWNLOAD OUR REPORT.

Doing a TV Interview From Home

PR for Anyone

Television stations are still hosting interviews with experts who are home. It’s important that you make good TV by knowing how to have a nice set up and good lighting. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. In fact, on the last one I did, the reporter said “Wow! This makes you valuable to a television reporter. You don’t want it to be too busy.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. a recent report from The Acquity Group. The report. average score), followed by email and television (5.3 Download this free white paper to learn how to tell compelling stories that navigate through the noise, boost your brand and drive sales. the report.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more. More retailers should continue following suit in the weeks to come, but the retail chains that have already stepped forward have been able to grab positive media coverage and receive kudos from consumers and employees. How are your Thanksgiving campaigns shifting?

4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots. PR pros, it’s time to put your money where your black square box on Instagram was “standing in solidarity with #BlackLivesMatter.”

Behind the Headlines With Steve Majors


Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. How did you get your start in PR and communications? Take them to coffee.

3 questions that can trip up your media interview

PR Daily

Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage. Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. As a spokesperson, you must know the types of tricky questions reporters ask and how to answer them.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. However, what has really changed when it comes to building a relationship? What is it that makes any media professional want to work with you?

The Implications of the Growth of Social News


According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices. Over the past twelve months news accessed via the smartphone has jumped 24 percent from 37 percent to 46 percent.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. Vibe check: Yaas queens, like ourselves, we want to go to bars, drink, hook up, do our TikToks.

Video Content Trends for Media and PR Professionals


Video used to be optional in communication, but now it’s vital. Some quick statistics: Millennials turn to YouTube for instructions. Sixty-seven percent of these users say they can find a video on “anything I want to learn.” Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search?

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3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

Many would say that the primary objective is to create buzz and awareness around your company. Yet, it plays many more vital roles that are easy to overlook. According to a recent survey , 32% of digital marketers said their greatest challenge was delivering quality sales leads -- with second place at 16% going to delivering enough leads. How can your PR efforts help you to consistently deliver high quality B2B leads? Relevance to people’s busy lives.

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