Cision

FEBRUARY 26, 2016

While industry trends can change frequently in Hollywood, give reporters as much lead time as possible when pitching. Reporters can’t drop one assignment to pick up another story at the last minute. However, not all reporters cover all Hollywood topics. Be sure to present well-written, straightforward information in releases.

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Pitching Television How To Film 120

5W PR

JANUARY 17, 2017

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Movies and television. Family and parenting. Food and drink. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

SEPTEMBER 10, 2020

This week, I want you to put yourself in the shoes of a reporter and to share why you can be so valuable to them. It used to be back in the glory days that reporters had writers and editors and cameramen and all these people that worked with them that helped them get their stories together. Very often today it is the reporter.

Publicity 130

Publicity Television Pitching Resources 130

PR for Anyone

NOVEMBER 3, 2021

How can you niche your real estate business and create a newsworthy story idea around what’s trending in your niche? Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. People are always amazed at how frequently I get on television and in magazines and newspapers. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. PR teams typically have a voice in the selection and preparation of a television media spokesperson for their campaign. Here are some of our scariest PR agency tales.

Agency 227

Agency Television Radio Pitching 227

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. Robust analytics and reporting. The post How to Choose a Media Monitoring Service appeared first on Critical Mention - Media Monitoring.

How To 60

How To Media Analytics Television 60

Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. However, while some independent news creators may break the news on social channels, often the news originates from a reporter or outlet and then propagates across the social spectrum.

Media 97

Media Nonprofit Pitching Analytics 97

Maxim Behar

JANUARY 28, 2024

And due to the growth of social media in the last 10 years, everyone has access to the opportunity to be a public figure, but not everyone knows how to be one. Potentially, of course, they can, also potentially everyone can fly an airplane but not everyone knows how to do that. How to use AI so that we can trust it 100%?

Radio 59

Radio Ethics How To Writing 59

PR Fuel

JUNE 26, 2020

If you’re new to this world, we’ve compiled this guide on how to distribute a press release. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. Step 2: How to Distribute a Press Release.

How To 52

How To Writing Guidelines Television 52

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. Moving around effectively in the media industry can be daunting.

Television 120

Television Pitching Journalism Interviews 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. How did you get your start in PR and communications? Specifically, I was a television news producer. They have helped synthesize data in a report.

Television 120

Television Public Affairs Pitching Healthcare 120

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.”

Media Relations 147

Media Relations Media Print Software 147

Cision

NOVEMBER 6, 2015

Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? How-to or DIY videos come in second place with 8,332 views. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

The Hoffman Agency

MARCH 4, 2024

So, he applied on the platform for several jobs in journalism, television and comedy (his second passion). After his placement, we held a review to find out how he felt about his internship, and we got some new insights on social networks! We introduced him to our world through several short exercises over his week.

Journalism 36

Journalism Television Exercises Education 36

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television.

Television 144

Television Instagram Consumer Newspapers 144

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Want to learn how to do this too? It was a win-win situation. Want Publicity?

Social Media 130

Social Media Real Estate Media Pitching 130

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “To

Report 40

Report Media Television Radio 40

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. How to place emotional bets. Journalists too, perceive an opportunity for emotional persuasion.

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Brand Branding YouTube Social Media 252

Cision

OCTOBER 9, 2015

However, most retirees still carefully plan trips, and have special concerns as well, according to Cision’s latest travel report, “ Planning Travel: What Drives Decisions.” In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel.

Travel 120

Travel Hotels Television Consumer 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. Here are some of the most relevant trends for PR. Gaming just won’t die.

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Trends Mobile Advertising Advertising 159

Doctor Spin

OCTOBER 16, 2023

Learn more : Digital PR ≠ Link-Building Subscribe and get a free ebook on how to get better PR ideas. But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Please support my blog by sharing it with other PR- and communication professionals.

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Here’s more about how to build a resume as a subject-matter expert. Establishing relationships with influential industry analysts like Gartner and Aberdeen Group is a great way of establishing impressive expertise that can lead not only to inclusion in analyst reports, but in the top-tier media who read the reports.

Leadership 149

Leadership B2B Tools Conference 149

Cision

MAY 12, 2017

I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. My goal is to build relationships so that the reporters I work with come to me when they are looking for a source. My hero is… Shonda Rhimes for making amazing television and changing the media landscape.

Financial 180

Financial Television Leadership Travel 180

PRSay

DECEMBER 10, 2020

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. To find out, internal communicators should become reporters within their organizations. Twenty years ago, I was packing for England to begin a study abroad semester in Nottingham. Keep it real.

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Communications Nonprofit Employee Film 152

Solo PR Pro

JULY 14, 2015

Having a set of stock media training materials , which you can customize for each client, makes it much easier to prepare them in advance of when you need it (right before a quick-turnaround interview with a reporter on deadline isn’t the best time for training!). Advice about how to use concise, quotable language.

Media Training 40

Media Training Training Handbook How To 40

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Email clips directly from the Earned Media Suite and add them to reports.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

NOVEMBER 14, 2017

At your first meeting, get input from this team on the following topics.You may be surprised at how varied the answers are from each team member. Before you can decide what to measure, and how to measure it, you need to identify the important benchmarks for your brand. How Often Do You Need to Report, and To Whom?

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Measurement Strategy Media Analytics 166

Maxim Behar

FEBRUARY 20, 2024

Unless a television channel needs TV footage or some personal presence is essential, traditional media do not dispatch reporters to check out the situation on the ground anymore. Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. My advice: if you know how to write it, tweet it.

Social Media 59

Social Media Facebook Airlines Web 59

Shift Communications

MARCH 24, 2017

I thought, if I can get his story in widely read New York paper or even on television, it could help him reach his goal. Having a well-thought out strategy and narrative is part of how you succeed with any campaign. Even CBS expressed interest in Shay’s story which, prompted a NY1 reporter to tweet about the GoFundMe campaign.

Pitching 110

Pitching Television Newspapers Financial 110

Solo PR Pro

JULY 21, 2020

The retired army officer refused to be cowered and instead rose to the challenge once more and showed us how to act in the face of adversity. The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. Read the full report and lessons here: [link].

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Viral Analysis Television Radio 71

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. How to set up a Google alert Go to Google Alerts Enter a topic or company name you want to follow in the box at the top Click on Create Alert Click edit beside your alert to change options and preferences.

Media 52

Media Analytics Radio Google 52

NewsWhip

MARCH 23, 2023

In Hollywood, Lucasfilms, the film and television production company founded by filmmaker George Lucas, has used AI to alter actors’ ages in their movies. Replies included people worried about how quickly AI media is produced and the future threat of other uses of the technology, such as voice alterations.

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Brand Branding Film Reddit 78

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. I've mentioned it on television before. I had reported a piece of news on EuroNews that Bulgaria is in the top 5 of the best places to start a business in Central and Eastern Europe. How dare he speak about Bulgaria like that." I was confused.

Television 59

Television System Interviews Travel 59