ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. This means that a public relations team’s challenge is to create a winning pitch that stands out. Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. Stumped on how to spice up your follow up?

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Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. The post How to get the return on investment (ROI) from media monitoring appeared first on Onclusive. Why technology ROI matters.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. This post outlines six common media relations mistakes and ways to avoid them.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it.

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Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Pricing wasn’t listed, because…you have to talk to sales!

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Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

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Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

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Onclusive

JANUARY 13, 2020

Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories. How Livongo increased brand awareness in preparation for the IPO.

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Agility PR Solutions

MAY 7, 2019

Reporters can be a wily bunch. The post 7 tricky questions reporters will ask—and how to answer them appeared first on Agility PR Solutions. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question.

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Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

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The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

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The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How to Connect with Journalists on Twitter. How to Create a Twitter List. Report, bio & video.

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Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. At the very least, rapid response opens the door to new reporter relationships. Sara LaFauci.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of the world.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Regular “touch-base” calls are a PR agency staple.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. Regular “touch-base” calls are a PR agency staple.

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Remote PR Jobs

AUGUST 31, 2022

Consider the ways that you could build a more consistent relationship with management, whether that be regular meetings or monthly reports. Developing media relations will aid your company’s success not just now, but into the future. How to Provide. Think about what is important to your executive - and start there.

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Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

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Solo PR Pro

NOVEMBER 12, 2019

Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. That’s a lot, and reporters are apparently feeling the pain. Despite popular belief, public relations is not synonymous with media relations. What’s behind it?

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Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

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Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You.

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Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

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Shift Communications

JANUARY 18, 2018

During these 30-minute events, three of STAT’s top biopharma reporters, Rebecca Robbins , Adam Feuerstein and Damian Garde , recapped the day’s happenings. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Let the reporter know! Don’t Just Reach Out With Pitches.

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Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. And those situations happen.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes.

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Business Wire

NOVEMBER 10, 2021

Therefore, reporting through influential international business media is generally recognized as one of the most effective ways. Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets.

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Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. Test your subject lines, pitch content and media relations tactics. The premise is simple: Journalists and bloggers submit requests for sources, also known as queries. and 5:35 p.m.,

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ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. How did we do?

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Report Interviews Pitching Construction 136

Flack's Revenge

JUNE 2, 2022

Fusion PR CEO Jordan Chanofsky interviewed CoinDesk Deputy Business Editor Danny Nelson about the state of the space and implications for media and PR. Terra crash and implications for startups entering the space How to bring more people in the crypto world Pet PR peeves; how to pitch Danny Can early-stage companies get good press?

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PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

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Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Getting Started with Earned Media is Simple. But the earned media approach doesn’t have to consist entirely of the traditional, time-consuming earned media coverage process.

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Strategy How To SEO Engineering 257

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. Fewer reporters, high turnover of journalists, lack of beat reporting,” said another.

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PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads. But how do you build and maintain positive media relationships?

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How To Media Pitching Report 105

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 2) Earned media can drive sales.

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Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

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