ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

The media responses helped our client understand the landscape, and we did manage to secure top-tier consumer tech coverage! . From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. In addition, ensure that your website is mobile-friendly. Here are some best practices to consider.

Strategy 101

Strategy Brand Branding SEO 101

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Stephen Waddington

JULY 26, 2017

This model started to creak in the early 1990s with the rise of broadband internet, mobile phones and fragmented media. Modern press offices have evolved to work across all forms of content and media. The post How to build a newsroom or press office for the modern media environment appeared first on Stephen Waddington.

How To 84

How To Reddit Media Pitching 84

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. Author: Jessica Muzik.

Automotive 91

Automotive Interviews Technology Mobile 91

Beyond PR

JUNE 8, 2016

“The internet has changed how the entire news operation works,” Aaron said, mentioning that the Post always considers the time of day before publishing a story. Readers’ digital and mobile consumption habits are central to this schedule. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom.

Publicity 256

Publicity Brand Branding Storytelling 256

Critical Mention

DECEMBER 10, 2021

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. The database-broadcast connection has strengthened Critical Mention’s all-in-one platform by allowing users to see cast and crew data for broadcast mentions through our Media Contact Database.

Radio 116

Radio Instagram Analytics Mobile 116

Bad Pitch Blog

MARCH 7, 2013

So I asked Sarah to write the following how-to article. -- Kevin Dugan >> > > > > ><< If your current social media editorial process is nonexistent or is a cocktail of email, instant messaging, Google Docs, third-party apps and calendars, then this post is about to rock your world.

How To 99

How To Google Groups Mobile 99

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. You might also be interested in: Is Media Relations Dead? An ROI of 500%.

Agency 96

Agency Automotive Company Mobile 96

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. Can you tell us what types of stories, trends or issues are on your radar now? What elements or characteristics do you look for in a story?

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. But early indication looks to be positive, especially for automotive and mobility companies. Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers.

Data 75

Data Automotive Transportation Mobile 75

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Research and target distribution.

Pitching 54

Pitching Media Media Relations Writing 54

Cision

FEBRUARY 17, 2016

Hosted by Cision’s Heidi Sullivan and TapInfluence’s Todd Cameron, this free weekly podcast will teach you how to leverage influence marketing to build awareness, expand reach and mobilize your brand’s story. . ” “In a lot of ways, I look at influencer marketing as an evolution from traditional media relations.”

Marketing 120

Marketing Newspapers Mobile Local 120

Sword and the Script

MARCH 7, 2023

Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 133

Software Analytics Technology Video 133

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. And mobile shopping app Ibotta rallied Colorado CEOs to come together for a joint fight against COVID-19. .

Communications 88

Communications Case Study Conference Resources 88

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

Ishmael's Corner

JUNE 2, 2015

. - Media Coverage: This falls under the category of making sure the cobbler’s kids have shoes. PR agencies who can generate a media footprint for themselves show that they a.) command media relations expertise, and b.) believe it’s important for brand building. And yes, we aced the test.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. What’s your secret to media relations success? I learned early on that it all starts with good writing skills.

Financial 120

Financial Healthcare Media Relations Technology 120

5W PR

JANUARY 18, 2021

To visitors seeking help, words like “discover how to…” or “complete this form for…” work well. For emails, simply inserting a “go here to” (put in the action being called for, like getting a free copy of a brochure, how-to booklet, or sample) makes it simple and easy. A CTA proclaiming, “For you today only, get 50% off!”

Consumer 88

Consumer Google Mobile Instagram 88

Bad Pitch Blog

MARCH 18, 2014

>>> From: DUDE Date: Fri, Mar 14, 2014 at 2:06 PM Subject: COMPANY Revamps Its Website to Facilitate Mobile and Tablet Users COMPANY , one of the leading SERVICE companies, has just launched a new, completely responsive website for its users, a first for any THIS TYPE OF service.

Web 67

Web Mobile Pitching Crisis Communications 67

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

Bianchi Biz Blog

OCTOBER 11, 2022

However, it was a fun experience getting to learn how to milk them! Back when I was working at WPSD-TV in Paducah, Kentucky as an Associate Producer I did a story on how sometimes people qualified for a job get looked over because of their age. Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars.

Automotive 63

Automotive Meeting Media Journalism 63

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations.

Measurement 40

Measurement Comparison Advertising Advertising 40

Bianchi Biz Blog

APRIL 18, 2022

Our first full issue with me as editor focused on the concept of innovation, looking at how companies can tap into the great ideas of younger workers, how they could maintain the make-it-work spirit of the pandemic, how to keep people during the Great Resignation, how to use technology intelligently to boost output.

Meeting 78

Meeting Automotive Media Newspapers 78

wiredPRworks

FEBRUARY 14, 2022

Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s. Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

Social Media 52

Social Media Trends B2C Media 52

Bianchi Biz Blog

JUNE 17, 2021

During the next few months, we will be other installments of our CES2022 blog series — offering practical, insightful information from our team to help automotive suppliers and mobility technology providers leverage their presence at CES to its fullest. You might also be interested in: How to Maximize Your Exhibit Success at CES.

Technology 87

Technology Automotive Trade Shows Hotels 87

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. Finding common media ground between us is challenging, but she is very patient with my choices. :). Bianchi PR’s Meet the Media Recap.

Technology 94

Technology Meeting Media Analytics 94

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. There’s no question that it could change the way we work.

Automotive 80

Automotive Training Customer Service Data 80

Beyond PR

JUNE 14, 2018

The report showed writing skills topped the list at 89 percent, for instance, while the more generic “media relations” was cited by only 63 percent. Shane Schick is a journalist and content marketer who writes for Marketing Dive, Mobile Marketer and several other publications. About Shane Schick.

Pitching 45

Pitching Content Marketing Ethics Course 45

Business Wire

FEBRUARY 21, 2017

By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage.

Writing 213

Writing Report How To Google 213

ZudePR

FEBRUARY 22, 2016

But how does this apply to me? You’re a family business owner wondering how to make sense of social media, blogging, and PR. How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. The figures are marginally lower for mobile searches.

Social Media 75

Social Media SEO Media Local 75