ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. — How do you work with media in covering your story during a busy newscycle?

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Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. This page is designed to help you understand how to get mentioned here.

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Onclusive

JANUARY 13, 2020

Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories. How Livongo increased brand awareness in preparation for the IPO.

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Business Wire

NOVEMBER 4, 2021

Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

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ImPRessions - Crenshaw Communications

JULY 1, 2020

Stumped on how to spice up your follow up? Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. The post How to Write a Pitch That Will Actually Get Read appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications. To avoid misunderstanding, have an alternative strategy ready, like new targets or moving back the announcement date to allow more time.

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ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. The post How To Set Expectations In Public Relations appeared first on Crenshaw Communications.

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Onclusive

NOVEMBER 8, 2023

All of your team’s interactions with the media will be stored in one place – so you can easily track your efforts. This allows you to track and measure the performance of your team’s press and media relations work with ease. The post What are the Best PR Coverage Trackers & How to Use them?

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Onclusive

NOVEMBER 8, 2023

All of your team’s interactions with the media will be stored in one place – so you can easily track your efforts. This allows you to track and measure the performance of your team’s press and media relations work with ease. The post What are the Best PR Coverage Trackers & How to Use them?

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

This post outlines six common media relations mistakes and ways to avoid them. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications. Disaster #1: Terrible Timing Timing is everything. One of the biggest errors a PR person can make is timing their pitches badly.

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Shift Communications

OCTOBER 6, 2017

Here are a few of the ways our team keeps a steady media relations drumbeat all year long. cta] The post No News, No Problem: How to Keep a Steady Media Relations Drumbeat appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Share your thoughts below! Sara LaFauci.

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The Proactive Report

JUNE 20, 2015

Self-promotion: While businesses have integrated social media into their marketing strategies, reporters also understand the unprecedented influence that social media can have with fostering engagement with their readers and the impact on their own personal brand. How to Connect with Journalists on Twitter. Go to Lists.

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Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. When you know them, you’ll naturally know how to be relevant.

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Axia PR

MARCH 20, 2024

Earning media coverage is essential to a successful PR campaign, and it’s important to remember not all media outlets are created equal when earning coverage. For example, an outlet you may be excited to earn coverage with may not be exciting to the client.

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Axia PR

FEBRUARY 16, 2018

The media experts at Axia Public Relations have some sage advice for dealing with this conundrum: Get over it. In every relationship, there has to be give and take, and media relations is no exception. If you want your company to receive great media coverage, you have to share.

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The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

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ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. The post How To Get The Most From PR Freelancers appeared first on Crenshaw Communications.

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Prowly

MAY 17, 2022

In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. Status calls can offer a way to showcase new ways of enhancing media relations activities.

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ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. Or, they may want to discuss how to make the biggest splash possible with any upcoming announcements. Status calls can offer a way to showcase new ways of enhancing media relations activities.

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Stern + Associates

APRIL 12, 2017

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group.

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Solo PR Pro

NOVEMBER 12, 2019

Despite popular belief, public relations is not synonymous with media relations. True public relations is the process of establishing and maintaining effective relationships between an organization and its publics. However, certain businesses can – and do – survive without media relations.

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Remote PR Jobs

AUGUST 31, 2022

Developing media relations will aid your company’s success not just now, but into the future. Takeaway: By building long-lasting relationships in the PR world, you are managing a relational strategy that will set your company up for continued exposure and thus greater success. How to Provide.

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Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

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ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. That’s natural, because execution is the fun part, and clients are often impatient for media relations or content outcomes.

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ImPRessions - Crenshaw Communications

JUNE 17, 2021

The post How To Work Across Multiple Time Zones appeared first on Crenshaw Communications. With fewer office distractions, the enhanced focus we get from wanting to get more free time back, or no longer having a commute, is borne out in the data. Workers are happier and more productive WFH, no matter the time zone. .

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Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You.

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Agility PR Solutions

JULY 17, 2018

Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions. Sign up now! Pitching stories is one of the essential skills of a PR professional. In most cases, a […].

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Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

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PRSay

JUNE 6, 2019

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

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Remote PR Jobs

SEPTEMBER 25, 2023

Test your subject lines, pitch content and media relations tactics. Track Your Efforts Just as you track traditional pitches and other PR efforts , monitor your work with HARO. Practice makes perfect! Keep testing and refining until you hit the sweet spot and start winning more publicity. HARO is a simple, but extremely powerful tool.

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications. Planning and time management are very important in PR, so any system to help stay on track and on schedule is useful. Don’t be discouraged if some ideas are scrapped as things move around – you may even be able to use that content later on! .

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Garrett Public Relations

JANUARY 20, 2024

And how do they work? Here are some of the most commonly asked questions I’ve […] The post 11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program appeared first on Garrett Public Relations. Maybe you’ve wondered about contributed articles – what are they?

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Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay.

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Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

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Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Also, see these related posts.

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ImPRessions - Crenshaw Communications

APRIL 7, 2021

If you’re in doubt about how a new hire prefers to communicate or what they need – why not ask? . The post How To Onboard New Team Members – Virtually appeared first on Crenshaw Communications. — What are some ways you have onboarded new employees virtually? Let me know on Twitter @colleeno_pr ! .

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