PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. The study was supported through two grants from the Arthur W. We pursued this latest study in response to those findings. Page Center.

Ethics 115

Ethics Journalism Conference Study 115

Sword and the Script

AUGUST 17, 2019

The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. The answer may well depend on how much traffic you want to glean: “With data showing that B2B companies that publish 16+ blog posts per month receive 3.5

Study 61

Study Survey B2B Advertising 61

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it.

Report 172

Report Local Media Pitching 172

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 51

Interviews Ethics Education LinkedIn 51

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. How do Journalists use Twitter? Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. How to Connect with Journalists on Twitter. Go to Lists.

Twitter 100

Twitter Media Relations How To Media 100

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

Methodology is of vital important in academic research studies, including those with a historical focus as I explore below in the 4th post in the PR Conversations History Week. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation.

Interviews 40

Interviews Ethics Education LinkedIn 40

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Your website visitors are more likely to view visual content than written content no matter how interesting and engaging your writing may be.

eBook 108

eBook Infographics Pinterest How To 108

Prohibition

DECEMBER 22, 2021

A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Caterpillar Gate . Hats off to Aldi’s social media team!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Deirdre Breakenridge

JANUARY 3, 2018

In The Opposable Mind, you’ll learn how to be more salient, asking different questions and getting more data to eventually reach your conclusions. Greater salience is the first step in a model that also moves you through different ways to look at causality, your problem-solving architecture and how you reach your resolution.

Crisis 0

Crisis Journalism Hotels Case Study 0

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. How do these different roles complement each other, and how do they shape your perspective on communications? How can I even fall asleep? I worked full-time in an editorial office and swept streets on weekends.

Writing 59

Writing Social Media Meeting Facebook 59

Journalistics

NOVEMBER 20, 2014

Here’s a list of the things I wish somebody had told me when I was studying in college (or not studying if you want to know the truth). Avoid drugs – you don’t need drugs to have fun or to stay up all night studying. You should know how to use PowerPoint like a ninja before you leave school.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Comment: Amen. A majority (78%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 88

Agency Energy Crisis Management Industry 88

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. How do you – Okay. Then my second journalism job, I was almost too organized, like I would have folders for pitches on various topics, and I just spent like half of my life categorizing things.

Agriculture 76

Agriculture Pitching Interviews Technology 76

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. How B2B Marketing Can Get More out of Trade Shows.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

JANUARY 14, 2017

Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. Paid Social: Cliff Notes to 3 Social Media Studies. Trust Economy: Summaries to 4 Content Marketing Studies. This study reports that 75% of newswire journalists (Associated Press [AP], Reuters, Agence France-Press (AFP) prefer a newswire press release.”.

B2B 60

B2B Pitching Survey Study 60

Prohibition

DECEMBER 22, 2021

A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! It was exposed, by the Wall Street Journal, as having known for over two years about the negative impact that Instagram was having on young people’s mental health. Caterpillar Gate . Hats off to Aldi’s social media team!

Crisis 62

Crisis Instagram Social Media Facebook 62

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. But having gifted people around who know how to pose the right questions—well, that’s even better.

Creativity 120

Creativity Survey Advertising Advertising 120

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 5, 2020

If you’re a vendor, here’s how to get into the column. >>> The study is based on tens of thousands of pitches sent by over 100 U.S.-based For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 84

Pitching Survey System Technology 84

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? While journalism continues to shrink, PR will continue to grow. First and foremost, learn how to write.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My daily newspaper of choice is…The Wall Street Journal. The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website.

Local 52

Local Case Study Nonprofit Healthcare 52

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Polaris

MARCH 6, 2015

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. And he began to ask himself how these individuals were able to succeed so fast. In the absence of a formal mentor, Jimmy Fallon studies video tapes of his favourite comedians to hone his own performance skills.

Airlines 100

Airlines Viral Sports Ethics 100

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical.

Ethics 52

Ethics Leadership Training Study 52

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. How did you get your start in PR? Learn how to build a brand journalism strategy with our free white paper! Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

OnePitch

APRIL 5, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . This is why we have this show, so people know what’s up and how to finesse anything. I mean, we certainly, if someone’s offering exclusive access to someone to be interviewed, sure.

Pitching 52

Pitching Interviews YouTube Journalism 52

Maxim Behar

APRIL 11, 2024

I studied overseas, and ten years ago, I managed a large American company in Prague. For how long? Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. In journalism, there is a golden rule. You can watch the full interview here. It's the people."

Television 59

Television System Interviews Travel 59

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. Learn how different journalists are using social media and the role it should play in your media relations strategy.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120