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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. How did you decide this was the right solution?

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. Honestly, there are plenty of stories I’m proud of, but what stands out now is my piece in the current issue of Green Car Journal , “Caution Signs Ahead for Electric Vehicles.” How long have you been in journalism and how did you get started?

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The Media Blackout: Why PR Declines Media Interviews

Doctor Spin

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? 4 Silfwer, J. 2020, June 4). Nature, 540, 9–9.

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Behind the Headlines With National Journal President Kevin Turpin

Cision

So how do you ensure that you stand out? Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal. How did you get your start in communications?

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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too.