Presspage

JULY 25, 2018

How to stand out? Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Teach your clients Whether your clients are internal or external, teach them how releases are used today, Telisman says. Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Shift Communications

DECEMBER 7, 2018

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. If you’re an intern or entry-level PR professional , this is critical. One of the first topics that was discussed is staying curious.

Agency 83

Agency Industry Pitching Study 83

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Where will this technology go next, and how far can it reach ? Can We Trust Generative AI?

Technology 96

Technology Ethics Tools Creativity 96

Waxing UnLyrical

DECEMBER 21, 2018

How do you get it and finally get there? You need to plan, then write your strategy based on these findings. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. So they both got it!

Strategy 88

Strategy Analysis Small Business Measurement 88

Presspage

MAY 6, 2017

Following the crisis, CSUSM put every member of the crisis team, including the four key members of the PR department through crisis management training workshops. And we had to both act out and write down what we would do in our role. And we had to both act out and write down what we would do in our role.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Who doesn’t want that? AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

MARCH 14, 2012

February came and went and I didn’t write a valentine for the International Association of Business Communicators (IABC). I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I should have. It’s getting obnoxious. It was eye-opening.

Hotels 67

Hotels Internal International Training 67

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

wiredPRworks

JANUARY 16, 2018

Along the way I learned from the best in the business about how to run a speaking business - on and off stage. Designed by professional trainers, the 24-hour program offers the “inside track” on how to launch and grow a successful speaking business. Students will learn how to: • Refine business plans. Increase visibility.

Airlines 40

Airlines System Local Training 40

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well.

Communications 60

Communications Film Guidelines Pitching 60

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Regardless, thanks for visiting!

How To 64

How To Twitter Facebook Writing 64

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. Host: How do you perceive this?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

OCTOBER 28, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

PR 20/20

AUGUST 17, 2017

Inspired by the best ideas from those marketing strategy workshops, and the actual results from hundreds of marketing campaigns, this post explores some of our favorite tools and tips designed to make an immediate impact on your startup business. Not sure how to start building something like this? FAQ Content. RFP or Buying Guide.

Marketing 49

Marketing eBook Case Study Comparison 49

Waxing UnLyrical

NOVEMBER 22, 2010

But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations. Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 31, 2010

Since the 2010 PRSA International Conference was held in DC, I was able to host many of the folks I’ve come to know, admire, respect and learn from via social media in my home. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I traveled a lot. And loved it.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Wanna Subscribe?

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Are you taking full advantage of them? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?

Facebook 63

Facebook Twitter Measurement Blogging 63

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. “Creating content started paying off quickly, because I knew how to use that content when talking to prospects who were already in the sales funnel.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 16, 2010

Being less social because of social media Stacy said that she’ll be writing more about this soon, but this is something that I have noticed about myself as well. It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. And that is very cool. That I get to put faces to names.

Social Media 89

Social Media Media Facebook Twitter 89

Solo PR Pro

JUNE 21, 2016

Today, you do not have to be a large company with multiple offices to be national or even international. Make sure that you write for the audience you want to serve. Combine this with the tips included in the How to Optimize Your Cold calling guide (Pro Premium Members only). Why you should consider other areas.

Local 41

Local How To Skype Trade Shows 41

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). I was lucky.

Blogging 60

Blogging How To Social Media Community 60

NewsWhip

MAY 12, 2021

How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Choosing how to distribute social media campaigns | 22:59-23:51. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Assemble a workshop from a diverse group. Make sure to represent this diversity in your workshop. Give introverts a voice in your workshop. This workshop can take up to an hour.

How To 60

How To Software System Employee 60

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. From there the tweets pretty much write themselves. How long are you going to keep this up? How long are you going to keep this up? Noooo… I’m no guru. Absolutely!

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

NOVEMBER 20, 2010

I saw Angela at PRSA’s 2010 International Conference, and suddenly realized I’d seen her presentation before. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? What part of, “measure [what] has an impact as opposed to simply focusing on the tools,” isn’t easy to understand?

Measurement 71

Measurement Conference Tourism Blogging 71

Waxing UnLyrical

NOVEMBER 18, 2010

I look at it this way: if I had a life-threatening disease and my physician didn’t have the time to read the latest medical journal articles on the disease and instead had an intern collect a list of the 50 most-mentioned words in those articles to create a treatment program, I would probably die. Wanna Subscribe? Shall We Tweet?

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. Despite the fact that this person had ignored #1 above, I couldn’t help but be intrigued by someone who had the gumption to write that. But sass, chutzpah and gumption?

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

NOVEMBER 24, 2010

How and where can your consumer touch your brand? Bryce Keane is an international communication professional who’s worked in both the EMEA and Asia-Pacific regions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet?

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

Waxing UnLyrical

JANUARY 20, 2011

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I am certainly enjoying the blue skies and getting to grips with helping the great team here build their digital unit as well as launch our expansion into North Africa. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, a regional story can be seen by international audiences. Those Ws and H go pretty far.

Facebook 106

Facebook Twitter Education Industry 106