Prohibition

JANUARY 29, 2024

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

Blogging 62

Blogging SEO Engineering Mobile 62

Contently - Strategy

JANUARY 9, 2019

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We’ll explore how to judge the quality of leads later in this playbook.)

How To 108

How To Transportation Content Marketing Healthcare 108

Beyond PR

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper! What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. select all that apply).

B2B 116

B2B Marketing Survey Software 116

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

Communications 383

Communications Tools Google Resources 383

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Reputation Us

FEBRUARY 21, 2023

Dime-a-dozen promotions fill the Web, but to build true trust, it takes more than super fabulous and illuminating adjectives. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Eapen, Daniel J. Then, based on the output, you can customize your requests from there.

Trends 105

Trends YouTube Video Social Media 105

PR in High Definition

AUGUST 25, 2017

When doing this, just make sure you include a trackable web link back to your website and a note that this has appeared before ‘Originally published in XYZ’. Something simple like a photograph works, or even an infographic. Tune in next week to learn about how to amplify coverage and content using paid channels.

How To 54

How To Media Infographics LinkedIn 54

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. It operates directly in your web browser, so you don’t need to download any software.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. It operates directly in your web browser, so you don’t need to download any software.

Tools 62

Tools Blogging Pitching Google 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Communications Conversations

JULY 20, 2015

For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post? One of the few who really writes a lot anymore across the social web.

Social Media 60

Social Media Blogging How To Media 60

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. how to communicate visually. how to optimize content – written and visual – for search visiblity. the difference between news search and web search. how search algorithms work. how to listen to online conversations. how to listen.

Communications 100

Communications Training Web Analytics 100

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web. Pricing: Free How to Choose a Link Building Tool? Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data.

Content Marketing 103

Content Marketing Print Analysis Data 103

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. How to Select Your Keywords Use keywords related to the sort of opportunity you’re looking for.

Resources 62

Resources Analysis Infographics Examples 62

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. Research: Analyze billions of data points across the web to get actionable insights. Source: Canva. Source: HubSpot.

Google 90

Google SEO Trends Content Marketing 90

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web. Pricing: Free How to Choose a Link Building Tool? Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Enter a topic or keyword, and it will display posts from the web. Pricing: Free How to Choose a Link Building Tool? Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Presspage

DECEMBER 5, 2017

According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. How to Optimize your Newsroom for International Audiences Part 3 of 6. Make or buy?

Local 89

Local SEO Engineering Web 89

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. Repurposed Ebooks, Infographics or Whitepapers. For an example of extraordinary interactive ebooks, whitepapers or infographics, check out The New York Times’ Follower Factory report.

eBook 48

eBook Infographics Survey How To 48

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We are a press release service that acquires web traffic and media coverage for our clients. Call to Action.

Small Business 97

Small Business Writing Engineering Infographics 97

Cision

OCTOBER 16, 2017

Further, we provide rich information not just on how to contact them — but what to contact them about. Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics. We show what they cover, what they write about and what they care about. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

Cision

APRIL 27, 2015

During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Don’t Be Boring.

Social Media 120

Social Media Pinterest Media Infographics 120

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. You need to learn how to find, identify and build relationships with the right influencers for your business. Write web content. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. You need to learn how to find, identify and build relationships with the right influencers for your business. Write web content. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100