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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities.

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Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Marketwired released a fun infographic on the 2015 PR Wish List. Twitter Facebook Google+ LinkedIn Around the Web in 59 Days.

Web 40
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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies.

How To 120
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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations. select all that apply).

B2B 118
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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Personalize communications to make customers feel valued. Create community-focused events or initiatives. Eapen, Daniel J. Support causes and values important to their audience.

Trends 105
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The Best 15+ Link Building Tools for 2024 (Free and Paid)

Buzzstream

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71