How To Infographics Viral Web 
Cision
JUNE 2, 2017
It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. The Inside Story on How to Spy on Competitors (& Innovators). See how they market online.
Beyond PR
JUNE 2, 2017
It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web.
Cision
APRIL 6, 2016
In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper! What Are Personas (Empathy Maps) & Why They Are Effective.
Cision
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
Cision
AUGUST 26, 2015
How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.
Sword and the Script
DECEMBER 10, 2019
And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”
Beyond PR
JUNE 13, 2017
We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.
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