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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Be it Facebook, Twitter, Instagram, LinkedIn, or a niche platform, make the brand’s presence felt and actively engage in dialogue with the followers. Don’t be monotonous Don’t limit the brand to text-based content.

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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

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How to Attain Fall Triumph in PR & Press Releases

Newsfile

In the following marketing campaign, Starbucks collaborates with Ed Sheeran on Instagram to promote the popular Pumpkin Spice Latte. For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising. For example, Sheeran’s post on Instagram is seeing more than 400k engagements and is rising.

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How To Use Social Media in the Classroom

Melissa Agnes

Thus, modeling how to share the right kind of resources is very important. One way I do this is by having students create infographics around a given topic. For example, in one class I had them create an infographic about the four-step PR campaign process. They face having too much information.

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How to Use Interactive Content to Boost Your Website Engagement and Conversions

PR 20/20

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Here's how to get started with interactive content for your audience. Here are a couple of examples of how to use information about your audience to select interactive content. But does it work?

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How To Use Personas in PR

Doctor Spin

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Engages in online forums and discussion groups focused on sustainability.

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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Why users should care about the products and how it can improve their lives with them. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas.

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