Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Twitter: How many followers do they have? How many retweets do they get? Instagram: How many followers do they have? How active are they?

Real Estate 57

Real Estate How To Web Case Study 57

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Want to make Instagram your most effective channel? ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” As how-to’s and lists become more and more obsolete, the narrative will shift to personal stories and a more journalistic approach. ” Scott Kaminski | Häfele America Co. loyal customers) to be part of their narrative.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Let’s examine each of the major platforms and how to speak the language.

Social Media 100

Social Media Media Infographics Pinterest 100

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Consider the platform your audience is most active on (ex: Facebook, LinkedIn, Instagram, Twitter, Pinterest, etc.), Creating repurposed content from the larger asset. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. For those who missed it, we recapped 12 takeaways, like how to define goals, scrub your data, take advantage of HubSpot features and more.

Blogging 54

Blogging Marketing Content Marketing B2B 54

The Proactive Report

FEBRUARY 13, 2016

This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images. Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Training 100

Training Film Infographics Examples 100

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. View this post on Instagram. How to win at content marketing in finance or banking. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 93

Banking Content Marketing Examples Industry 93

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. At MIMA, he shared tips on how to build content that makes a lasting impression.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. View this post on Instagram.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. View this post on Instagram.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

MAY 26, 2016

Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. >> Must read: How To Use BuzzSumo for Content Marketing. I’ll just let that sink in.

Blogging 51

Blogging Brand Branding How To 51

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. You can read this article to learn more about legal issues regarding using Creative Commons photos. Pinterest-friendly images.

Web 77

Web Pinterest Creativity Print 77

Journalistics

APRIL 5, 2016

How can you make your content more useful or appealing to a multimedia journalist? Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

How can you make your content more useful or appealing to a multimedia journalist? Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Image Credit: “Reporter” by Carlos / Flickr Creative Commons ).

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

MAY 3, 2016

How to Find and Create Promotional Visuals. Tease out an embedded infographic by cropping it down to a single visualized statistic. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own. Author Jamie Heckler is the Senior Creative Manager at PR Newswire.

How To 40

How To Infographics Video Instagram 40

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Jimmy Fallon’s Instagram Feed. Adele anyone ? Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28