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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

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Plain Language Usually Wins 

Sword and the Script

According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing. The other was an edit using simple language advocated by the SEC’s Plain English Handbook.

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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges.

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AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Posts from friends (full of typos and poor grammar).

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Letter from BETT

Stephen Waddington

There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. It's a must read for anyone working in PR. Read my analysis for the #FuturePRoofed community. ??

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about. At the same time, we also hold a larger brainstorming with everyone involved once a month.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

If applicable, a statement that the information concerning mine safety violations or other regulatory matters required by Section 1503(a) of the Dodd-Frank Act and Item 104 of Regulation S-K (which are discussed in more detail in section of this handbook entitled “The Dodd-Frank Act”) is included in an exhibit to the Form 10-K .

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