College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A zillion college graduates are about to descend on civilization with shiny apples in hand. My daughter Grace is among the throng though I suspect she’ll take a pass on the apple (always the rebel).

A slew of must-read books for writers

PR Daily

If you’re mired in a writing rut, read. More specifically, to revive and refresh your creativity—and possibly recapture your passion for prose—it’s wise to read about writing. Henneke from Enchanting Marketing has compiled a handy list of books about writing, which she has broken up into subsections. Her recommendations include: Best books on writing. “ On Writing Well: An Informal Guide to Writing Nonfiction ” by William Zinsser.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart

PR Daily

And Tesla now has a comprehensive Employee Handbook (replacing the Anti-Handbook Handbook) where all of our HR policies, employee protections, and ways to report issues are published in one easy-to-find online document.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Along with your social media policy and your employee handbook, a code of conduct comes in handy to remind folks of acceptable and unacceptable behavior. Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?

5 ways to improve, refine and streamline your business right now

PR Daily

Effective communication still requires clarity, persuasive writing, room for dialogue, timing and knowing your audience. This effort requires more than some simple updates in your employee handbook.

10 ways for professional writers to hone their craft

PR Daily

Anyone can write, but it takes hard, strategic work to become a good writer. Absorb information about writing, but don’t overwhelm yourself. I’ve been known to read a writing handbook or editing manual cover to cover, but I recommend reading one chapter or section at a time and absorbing information from online resources in similarly small doses. Work on your writing every day. Commit to a daily writing exercise, even if you have only five minutes to spare.

Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.

Why Broetry is So Effective – And Annoying

Glean.info Blog

Broetry first proliferated on LinkedIn in 2017 when BuzzFeed says it applied the term to the style of writing, comparing it to employee handbook haikus or an e.e. Marketers who write broems say the style is extremely effective. People say, ‘This is very third grade-level writing style’ and I say, ‘Good luck doing it,’” he told BuzzFeed. ” Marketers and writes should ask themselves what they want to be remembered for, Schafer says.

Dear College Grad, About That Resume and Cover Letter …

Ishmael's Corner

Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. Why universities, the one place that revels in sticking it to the man, espouse an approach to writing the resume that would bring a smile to Henry Ford is beyond me. So how should you write a resume? Uncategorized career advice for college grads college grad resume tips cover letter tips how to write a resumeIt’s that time of the year. About 19.9

Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. You could say Doug Levy was born to work in the media and communications industry.

AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Blog content from people with varying writing skills (this even applies to some “media “sites now).

Making a Cover Letter Count

The Hoffman Agency

To quote Lou Hoffman ; ‘ Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook.’. Contributed Content PR Industry PR Toolkit Writing job searching PR best practices pr careers storytelling techniques tips to landing a PR job

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about.

Infographic: Do you know your public relations ABCs?

PR Daily

Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. RELATED: Write clear, bold prose that captivates audiences and promotes business goals ]. Don’t forget your writing roots. There are, however, guidelines. PR pros should know when they’re annoying journalists, rather than being thorough. Having clear-cut guidelines of what clients are expecting you to deliver—and what you’re expecting of them—will lead to success for both parties.

Letter from BETT

Stephen Waddington

Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. I spent Friday morning at the BETT Show in London with a colleague from Metia.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012).

SEO 146

5 signs of 'legalese'

PR Daily

Fred Rodell, the former dean of Yale Law School, said, "There are two things wrong with most legal writing. It’s everywhere: in the employee handbook, in corporate policies, on website disclaimers, in contracts with clients. Have you ever wondered how lawyers make their writing so vague? Have you ever wanted to learn how to write like they do? RELATED: Start winning with words, stories, and message mapping at our PR Writing Summit in Chicago, Aug.

How companies can create meaningful connections during Hispanic Heritage Month–and beyond

PR Daily

My favorite resource regarding proper terminology is from the National Association for Hispanic Journalists Competence Handbook. Part of doing diversity, equity and inclusion work year-round is asking yourself: “Who writes the stories?”.

How to Effectively Work With Contractors to Grow Your PR Business

Solo PR Pro

Creating an “employee handbook” can be especially beneficial if you plan to scale your team up over time to add multiple employees. It provides you a place to document your company culture, policies and expectations in writing.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success. But how do you stay on the leading edge of these innovations and ensure that your business thrives? Social media just might hold the key.

B2B 264

The 25 Best Books On Digital Marketing, PR And Strategy

Doctor Spin

Contagious (Why Things Catch On) by Jonah Berger A useful and entertaining handbook on how to create communication that sticks. The Public Relations Writer’s Handbook – The Digital Age by Merry Aronson and Don Spetner We must never forget nor neglect the importance of the actual craft that is writing. writing clearly explained.

5 grammar and style resources for PR pros

PR Daily

FREE GUIDE: 10 ways to improve your writing today. ]. Grammarly Handbook. Even if you don’t use the Grammarly automated proofreader and grammar checker, you can consult Grammarly’s writing guide found within its blog section. For example, it wasn’t long ago that the Associated Press wanted you to write out “Web site” as two words, using a capital “W.” Remember, your overall writing objective should always be comprehension.

An experiment of work/life harmony as a #SMprof

Karen Freberg

She writes books, produces research, consults, and much more. Working on a handbook, several research projects, and speaking to classes who are using both of my books has been a lot of fun. I did a little experiment this fall semester, and haven’t shared this until right now.

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. The CBI’s Director General, Carolyn Fairbairn writes about this issue and the opportunity for practitioners to help drive the UK’s place in the world post-Brexit though skills, innovation, infrastructure and competitiveness. Platinum is the precious metal that recognises a 70th anniversary.

Barclays CEO steps down over ties to Jeffery Epstein, Open rates for media pitches drops, and Butterball’s turkey hotline joins TikTok

PR Daily

Some important action steps to protect your brand from a similar crisis includes: Reviewing your employee handbook on political discussion at work.

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

Take a page out of the storyteller’s handbook when you write your next press release, and approach it with a new, fresh look. You’re writing for the needs of the reader. Useful Related Content: How to Write Press Release Headlines That People Actually Read. We need to incorporate everything we know about our audience into our press release writing if we want to engage our readers. How to Write Press Release Headlines That People Actually Read.

5 New Instagram Features You Need To Know About

Cision

Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). In a page out of Twitter’s handbook , Instagram completely changed its API rules. Especially in light of algorithm implementation, it’s important to understand that Instagram ad planning happens from Facebook (at least as of this writing), and that you need to have a Facebook Business Page in order to create Instagram ads.

Why and how you should integrate messaging into branding

PR Daily

People throughout the organization should consult the messaging whenever they're writing or speaking about your company, in any format. People won't start using new messaging just because you sent them guidelines or a handbook. Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity. Yet many companies—especially the cash-strapped kind—don't know they need it.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally. We asked you which caffeinated beverage gives you the energy to write all those press releases and social media posts. Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.

Going for gold: How to execute a medal-worthy PR campaign

PR Daily

RELATED: Attend from your desk: the three-hour Great Writing and Editing Virtual Summit. Here’s how to take a page from the Olympics handbook for your own brand: Set the stage early. For two weeks every four years, we stumble into work each morning groggy after staying up late, glued to our TV screens watching the unfolding drama of the Olympics. We suddenly become fans of sports we hadn’t even heard of the month prior, like race walking, trampolining and team handball.

#19: Building a framework for reputation management

NewsWhip

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Minding our Ps and Qs: Civility in the Digital Age

Waxing UnLyrical

So when she and Kami Watson Huyse (on CiviliNation’s Board of Directors) asked me if I would like to read her book, to possibly write a review, I agreed. Therefore, please note that I received a free (digital) copy of the book, but the writing of this post is entirely of my own choosing. So when someone takes the trouble of writing a book about it, especially someone who is a part of our community, I think the least we can do is read it.

How to Build a Personal Brand

Doctor Spin

It’s a small handbook on style in English writing. Strunk’s recommended style of writing can be summed up in his advice: “Omit needless words.” There’s a spotlight out there for all of us. With the internet, we all have the tools we need to build our personal brands at our fingertips. The good news is that you, too, can take measures to develop and strengthen your own personal brand.

The joy of pain – VW, schadenfreude and public relations

PR Conversations

I write as someone who has worked in the motor industry since the late 1980s, I’ve been that PR practitioner dealing with a complex and rapidly emerging crisis (albeit on a much smaller scale and pre-social media). A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. A hubristic sadism, or malignant narcissism. I’m exaggerating but that’s my point.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

Winning better relations with the community

PR Conversations

Julie Henderson discusses this elite dining club in her chapter: Come Together in Robert Heath’s 2010 Handbook of Public Relations , citing Hill from 1946: “it could be said that the Group contains the cream of the crop in public brains in this country” noting how it had expanded from 15 to 30 men, with newcomers being recommended, “selected very carefully” and approved by the whole group over the years.

How to Get On in New Communications: Be Nice

ZudePR

He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too. “Due to its sensitive nature, I rarely write about my clients’ work.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing.