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Plain Language Usually Wins 

Sword and the Script

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.

Handbook 109
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College Grads: Do Not Follow the Resume 101 Handbook

Ishmael's Corner

The post College Grads: Do Not Follow the Resume 101 Handbook appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Regardless, the demand versus supply equation doesn’t work in the graduate’s favor. Finding that elusive first job puts a premium.more.


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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. Looking ahead, Doug is about half-way finished with the second edition of his public information officer handbook.

Meeting 96
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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

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AP Style: How relevant is it in 2019?

Communications Conversations

Now, you could say a lot of that digital media time is spent consuming traditional news media showing up in online and social channels (and you might be right), but another big piece of that is merely social content that is definitely not ruled by the AP Style Handbook. Posts from friends (full of typos and poor grammar).

Handbook 131
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Healthy Fights: An Unexpected Competitive Advantage

Stern + Associates

Gallo has “a long record of writing accessibly about workplace dynamics,” according to the Financial Times , and has written hundreds of articles for Harvard Business Review (HBR) as a contributing editor. Amy Gallo’s handbook is a treasure chest of practical, evidence-based tips. “A must-have for everyone in the workforce.

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Platinum: Celebrating the CIPR at 70

Stephen Waddington

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. He writes about the purpose and values of the then IPR when it was founded in 1948. It’s their book. The CIPR has funded the design and publication.

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