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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition. million in 1974 to 24.3

Handbook 190
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Ethics Right at Your Fingertips

PRSay

I recently participated in a local Chapter workshop where we shared tips for practitioners that offered scads of information and resources that help make our jobs easier and more effective. The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook.

Ethics 105
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Ditch the Land Rover shots: PR advice to Prince Edward and Sophie before Caribbean tour

Mark My Words

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If The Land Rover shots of the couple “looked straight out of the 1950s.

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#InspireInclusion Is Nice and All, but What Does It Even Mean?

The Hoffman Agency

For example, HR materials, employee handbooks? Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. Prospect: No, we don’t have anything like that. Us: OK, no problem.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. But if I’m going to hire somebody, they’re going to have a handbook as an employee that includes everything from here’s your healthcare insurance to, a whole section on ethics.

Ethics 92
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. He is the author of six books including “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age.” Schaefer is an acclaimed marketing consultant, keynote speaker, and college educator.

Marketing 239
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Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Your panels may need more or less cleaning depending on the type and manufacturer; location; angle (tilt); surrounding vegetation; wildlife; local industries, traffic or other pollutants; and weather conditions. Before you start, check the manufacturer’s handbook for any special cleaning recommendations.

Energy 91