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Every company should have a crisis handbook

PR in High Definition

As such, a blueprint of how to handle a crisis should be in place for every business – big or small. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Matt Holt Books recently published the book’s 5th edition.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.”

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Cognitive Dissonance: Mental Harmony Above All Else

Doctor Spin

Source: Handbook of Theories of Social Psychology 1 Cooper, J. Handbook of Theories of Social Psychology : Volume 1, 377–397. Handbook of Theories of Social Psychology: Volume 1, 377–397. Cognitive dissonance theory. Media Psychology, 22, 394–417. ANNOTATIONS [ + ] ANNOTATIONS 1 Cooper, J. Cognitive dissonance theory.

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Have a Heart: When to Choose Empathy over Accuracy

Barokas

So much of PR is connecting a human element to businesses and stories, so why lose that during a tragedy or crisis situation? Not every situation is the same, and there is no tragedy response handbook. In sensitive situations, empathy needs to take precedence over punchy statements and cold, hard facts.