6 ways your organization can transcend politics and help get out the vote

PR Daily

Along with your social media policy and your employee handbook, a code of conduct comes in handy to remind folks of acceptable and unacceptable behavior. Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?

10 tips for helpful, comforting COVID-19 communications

PR Daily

Here are 10 tips for internal communicators during this crisis; 1. Align internal and external messaging. There’s no COVID-19 communications handbook; you won’t always know what you’re doing.

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How ‘networked’ comms offers speed, data and authenticity

PR Daily

Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights. With just two-way communication, the idea is that you rely on one person to come back to you and have all the answers,” says Paloma Redondo, internal communications business partner at Facebook. “We’re FREE GUIDE: Workplace EX Comms Handbook ].

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Job Descriptions Get No Respect (except this one)

Ishmael's Corner

Yet, most companies churn out job descriptions that sound like they came from the same HR 101 handbook. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.

Executive influence—not visibility—is the key for today’s leaders

PR Daily

The old CEO handbook is no longer enough. . For years I’ve worked with executives—from the corporate and nonprofit worlds—to become more social, connected, and more informed for internal and external audiences.

Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. I helped them recognize the importance of clear internal communications.

How to make the shift from tactician to strategic advisor

PR Daily

One of the projects we do as part of George Washington University’s strategic PR master’s program involves developing an internal or external communication plan that identifies the organizational goal, the communication goal, and the related communication objective(s).

How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

So, I sat down with Timothy Pate, digital project manager at MOA and talked about the blog and how MOA is using it to drive awareness and interest for the popular international destination. We ask everyone from interns to VPs to contribute. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

Letter from BETT

Stephen Waddington

BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook. Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more.

The Top 25 B2B Marketing Experts You Need to Follow Here.

B2B PR Sense

A writing powerhouse, he has authored seemingly zillions of educational articles as well as a book titled Content Chemistry: The Illustrated Handbook for Content Marketing. Brian Fanzo is not only a social media strategist, but also an international keynote speaker, co-host of two podcasts, and the founder and CEO of iSocialFanz , a strategy consulting agency. B2B marketing is constantly evolving, with new innovations and strategies that used correctly can stake your success.

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PR and propaganda in Ukraine

Stuart Bruce

On Thursday evening CIPR International hosted an excellent discussion on the work of the Ukraine Crisis Media Center. The Ukraine Crisis Media Center describes itself as: “Ukraine Crisis Media Center was set up in March 2014 to provide the international community with objective information about events in Ukraine and threats to national security, particularly in the military, political, economic, energy and humanitarian spheres.

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

PR Daily

Davis argued that a faculty handbook setting out a hearing process for disciplining a tenured professor was outdated and didn’t apply to the case of Daniel Pollack-Pelzner.

An experiment of work/life harmony as a #SMprof

Karen Freberg

For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. I did a little experiment this fall semester, and haven’t shared this until right now.

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Would you consider furthering your social media knowledge at an internationally recognized institution? Going global handbook. Picking the right Social PR courses and certifications can be overwhelming. As daunting it may seem, it’s also critical to stay relevant in today’s digital revolution. The scenario: You got the diploma, crafted the perfect resume, and are ready to take on the world – but are you actually ready for a job in modern communications?

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3 business areas where you can sync up storytelling

PR Daily

An organization’s story and messaging is critical for external messaging (marketing, sales and product), but also plays an important role in internal communications and attracting talent. An HR director can use the brand story and messaging in different types of content whether it’s in a handbook, newsletter, company intranet, or other forms of employee communication. Professional communicators constantly talk about storytelling.

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Determine your current processes of internal escalation. Your crisis communication handbooks, which hold your scenario-specific crisis communication strategies and pre-drafted messaging. Becoming crisis ready is a process.

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Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

Pull out a page from your crisis response handbooks to ensure that employees are in the loop from the beginning and that your messages are transparent, both internally and externally. The airline is offering consumers ages 18 to 22 a discount of up to 10% for domestic and certain international flights booked before Dec. Also: Your caffeine vehicle of choice, 9/11 tributes, Tide’s TV ads drive online conversations, Uber lays off 400+, and more.

Why and how you should integrate messaging into branding

PR Daily

People won't start using new messaging just because you sent them guidelines or a handbook. Leadership must embrace it and use it—internally as well as with external audiences. Messaging—or verbal branding—is as essential to bringing your brand to life as your organization's name, tagline and graphic identity. Yet many companies—especially the cash-strapped kind—don't know they need it.

Applying the deep roots of rhizomatic learning to relationship strategies in public relations

PR Conversations

Public relations is viewed as boundary-spanning, facilitating internal and external relationships, communicating outwards and inwards, and seeking greater influence through upwardly mobile career development.

5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

In fact, I’ve helped many organizations think through this risk and develop internal processes, protocols and a crisis management playbook that has provided them with an additional layer of protection and preparedness for this risk, which has proved to be highly beneficial. Step 2: Develop your internal escalation process. Even if you have a powerhouse of internal attorneys, it’s a good idea to consult with outside counsel on this one.

Your 10-K is Coveted (and Comprehensive) Content

Cision

If applicable, a statement that the information concerning mine safety violations or other regulatory matters required by Section 1503(a) of the Dodd-Frank Act and Item 104 of Regulation S-K (which are discussed in more detail in section of this handbook entitled “The Dodd-Frank Act”) is included in an exhibit to the Form 10-K .

#19: Building a framework for reputation management

NewsWhip

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT.

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. Crisis Practice at Burson-Marsteller, and Patrick Hillmann, Senior Vice President at LEVICK, will discuss: How to get internal and external stakeholders aligned on your brand’s message. Accidents and mistakes are part of being human.

Annual Report Season is Dead! Long Live 10-K Season!

Beyond PR

If applicable, a statement that the information concerning mine safety violations or other regulatory matters required by Section 1503(a) of the Dodd-Frank Act and Item 104 of Regulation S-K (which are discussed in more detail in section of this handbook entitled “The Dodd-Frank Act”) is included in an exhibit to the Form 10-K .

A guide to better video marketing

PR Daily

According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. From R&D to your interns, there are tons of stories to be told, it’s just a matter of finding them. In marketing, effective storytelling is essential to reaching audiences. What makes certain stories more effective than others? It has to do with drawing a special “something” out of the reader, listener or viewer.

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The joy of pain – VW, schadenfreude and public relations

PR Conversations

I know how difficult it can be to get information, particularly when you work for a national office of an international operation. A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. A hubristic sadism, or malignant narcissism. I’m exaggerating but that’s my point.

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

How to Get On in New Communications: Be Nice

ZudePR

Stuart is an international PR adviser, speaker, trainer, and blogger. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . “The rationale quickly bore fruit: an international platform to build and test my professional and personal reputation and value (add) to the evolving public relations-distinct profession, as well as to grow and build (international) relationships with like-minded individuals.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

The codes of ethics of most national and international PR and communication associations make it clear when it comes to members’ obligations to ethical practices, maintaining integrity and accuracy, and not knowingly, intentionally or recklessly communicating false or misleading information.

Maximising resilience of health and well-being assets in crisis situations

PR Conversations

See: The Handbook of Salutogenesis by Mittelmark et al (2017).] The diagram below highlights a number of relevant ‘assets’, many of which I’ve come across within the career literature where the concept of resilience is also discussed. It also raised and led to long term issues around the keeping of pets, warning systems (this was long before the internet) and other internal processes.

Barclays CEO steps down over ties to Jeffery Epstein, Open rates for media pitches drops, and Butterball’s turkey hotline joins TikTok

PR Daily

“ Reuters reports: Staley told staff in an internal memo seen by Reuters that he did not want his personal response to the investigations to be a distraction.

Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Handbook of constructionist research. International journal of lifelong education, 20(5), 405-416. An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters.

WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. A fast paced event with four inspiring speakers and a lively audience.

Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Handbook of constructionist research. International journal of lifelong education, 20(5), 405-416. An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters.

Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. Handbook of constructionist research. International journal of lifelong education, 20(5), 405-416. An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters.

Your profession needs you

Stephen Waddington

Global internet usage continues to grow at a steady 10% per year according to the International Telecommunications Union (ITU), reaching 46% of the global population. It’s an issue that is radically changing internal and external communications. I highly recommend his Social Leadership Handbook and 100-day workbook. This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work.

Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days.

How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

The statements above are most-likely internal statements that guide and ground employees around a common purpose. When it comes to style, will you make your own rules, or abide by the journalist’s handbook, “ The AP Stylebook “? You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination.