Axia PR

SEPTEMBER 15, 2020

Measuring your PR and communication campaigns the right way proves its value. The Barcelona Principles provide best-practice guidelines to measure how well public relations and corporate communication efforts are working. And no marketing and PR plan will be able to prove value if not measured.

Measurement 62

Measurement Guidelines Corporate Social Media 62

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. The post AP Style in Public Relations: Top Five Tips for Press Releases appeared first on Landis PR. Jay Heinrich – The Argue Lab.

Publicity 111

Publicity Writing Guidelines Construction 111

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Media relations resulting in coverage is earned media, which has always been the stalwart of public relations. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

5W PR

AUGUST 1, 2019

Even so, measuring PR is hardly an exact science. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. The post Can You Measure PR? Countless firms, PR pros, and math gurus have created countless models, spreadsheets and estimates.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

MARCH 26, 2024

There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. It’s time to do some homework to find the publications and journalists who really “get” the startup’s focus. It’s on the company to underline the robust security measures it’s put in place.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Measurement. What does that really entail, though?

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Informative?

Corporate 270

Corporate Branding Brand Guidelines 270

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. Consistency in messaging strengthens brand identity and builds public trust. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Mindful Marketing

SEPTEMBER 7, 2016

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy.

Measurement 50

Measurement Guidelines Advertising Advertising 50

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines System 64

HMA Public Relations

JULY 17, 2020

Click the link to learn about the updated guidelines to measure the efficacy of PR campaigns. appeared first on HMA Public Relations. Every five years the Barcelona Principles have been updated to cater to the ever-changing industry. The post What are the Barcelona Principles 3.0?

Guidelines 68

Guidelines Measurement Industry Publicity 68

The Proactive Report

OCTOBER 30, 2023

TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Set measurable goals and start tracking right away. Don’t wait till the end to discover that it didn’t work.

Trends 182

Trends Marketing Wikipedia Reddit 182

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

PRSay

JULY 10, 2018

Leetaru , a senior fellow at the George Washington University Center for Cyber & Homeland Security, wrote that if data scientists don’t ethically consider potential biases and the societal impact of their work, they will likely continue to chase projects that offer the greatest opportunities for funding and publication.

Ethics 230

Ethics Data Privacy Policies 230

Solo PR Pro

JULY 18, 2017

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. What metrics do you include?

Measurement 40

Measurement Report Analytics Guidelines 40

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document?

How To 177

How To Guidelines Content Marketing Video 177

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

Guidelines 120

Guidelines How To Writing Creativity 120

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends B2B 170

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

APRIL 11, 2016

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m.

Financial 150

Financial Community Social Media Guidelines 150

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. What we used to think of as ordinary public health precautions are no longer so routine. But you can’t measure that if there’s no accident.

Chemicals 52

Chemicals Branding Brand Survey 52

PRSay

JULY 6, 2020

Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. The CDC also has guidelines that you can follow. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 94

Pitching Print Measurement Report 94

Buzzstream

JANUARY 22, 2024

publications) are much more likely to be quality backlinks. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. One practice sits squarely in Google’s gray area: guest posting sites. As a general insight, companies’ websites (vs.

Analysis 90

Analysis SEO Guidelines Google 90

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. Building Trust and Credibility Regulatory news can impact the perception of the entire crypto industry.

Community 52

Community Education Leadership Guidelines 52

Presspage

MAY 19, 2017

As Pew Research has pointed out , organizations are increasingly able to reach out to the public directly, in any number of ways, while journalists encounter greater difficulty in checking and confirming information from outside sources. The same goes for measuring the results of your PR efforts.

Corporate 68

Corporate Branding Brand Guidelines 68

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

APRIL 19, 2018

Young companies may not possess much experience outsourcing public relations work, and they may not fully realize when they’ve chosen the wrong team to help lead them to greater glory. Your PR team should bring it — and measure it. If they don’t “get you,” then they won’t be able to inspire the press and the public.

Agency 136

Agency Guidelines Course Meeting 136

Prohibition

AUGUST 2, 2023

Celebrities have always held a certain level of influence over the general public, and this influence extends to their purchasing decisions. Furthermore, celebrity endorsements can generate media coverage and publicity for the drink brand. This may include product samples, brand guidelines, and key messaging points.

Branding 62

Branding Brand Reputation Consumer 62

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). CIPR measurement group.

Measurement 60

Measurement Groups Guidelines Education 60