Onclusive

AUGUST 26, 2021

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success. Senior Public Relations Specialist. Webinar Speakers. Talia James-Armand. Associate Director, PR and Communications.

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Agility PR Solutions

FEBRUARY 13, 2024

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives.

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Stuart Bruce

DECEMBER 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.

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Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition. Download this case study to learn how Edmunds: .

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Measurement Case Study Automotive Media 370

Agility PR Solutions

APRIL 14, 2024

Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. So, what exactly do you measure here? Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals.

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Business Wire

APRIL 1, 2022

Here are the top three ways that agencies can measure their employees' success in 2022. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?

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The Resolution Blog

NOVEMBER 4, 2022

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook.

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

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Onclusive

SEPTEMBER 25, 2020

Understanding critical public conversations is key to building purpose-driven communication programs. How Coursera has used data to measure the impact of their stories and pivot when needed. The post Advancing Public Discourse Through Insights and Purpose-Driven Programs appeared first on Onclusive. Speaker Info. Arunav Sinha.

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Publicity Measurement Data Employee 370

Prowly

DECEMBER 11, 2023

If you can’t measure it, you can’t improve it. In the world of PR, it can be easy to completely forget why you’re doing public relations in the first place. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed.

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5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message.

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Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

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Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? No one can navigate ongoing conversations with the public better. Who is Influencing the Influencer? Know your audience.

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Measurement Report Reputation Analysis 195

Agility PR Solutions

JULY 31, 2023

In a fast-paced, data-driven world, the intangible nature of public relations presents a challenge in demonstrating its value and securing the resources needed for success. Without a tangible way to measure PR’s impact, it becomes challenging to quantify its return on investment and justify its importance to stakeholders.

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Agility PR Solutions

OCTOBER 4, 2023

Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more.

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PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc.

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5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Brand impact. Media reach.

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PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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5W PR

MARCH 15, 2024

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Share the cybersecurity measures openly and honestly and set users at ease. Their expertise can shape the company’s messaging and solidify public confidence in its security efforts.

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Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. This guide will be revealing why tracking PR […] The post Tips for measuring and tracking PR campaigns—5 key metrics to watch appeared first on Agility PR Solutions.

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Institute for Public Relations

NOVEMBER 14, 2022

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time. It’s hard to imagine 2004.

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Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . The best place to learn more is, of course, PRSA as well as the Institute for Public Relations. Simply begin.”

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The Resolution Blog

NOVEMBER 27, 2019

Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light.

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Agility PR Solutions

DECEMBER 7, 2023

On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). Photo credit: albert chau ] The post 5 Ways Accreditation in Public Relations Can Help With PR Awards first appeared on PRsay. Strategies address your overall approach to achieving your goal.

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Agility PR Solutions

OCTOBER 15, 2020

Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively.

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Institute for Public Relations

JANUARY 3, 2023

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.

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The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.

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The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. The 7 Barcelona Principles Of Public Relations 1.

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Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

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Axia PR

NOVEMBER 10, 2020

Use our step-by-step guide for measuring public relations the right way. Before you can meaningfully explore PR measurement, you have to account for research, planning, and implementation. Too often, executives and public relations pros want to measure PR without establishing a research baseline.

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