Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. What we used to think of as ordinary public health precautions are no longer so routine.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement. More channels.

Communications 122

Communications Crisis Internal International 122

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Shift Communications

AUGUST 16, 2016

This helps your PR team have one agreed upon messaging section that you can articulate to your publics. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. Social media crisis guidelines should be included as well. Measurement.

Company 60

Company Guidelines Crisis Measurement 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Environmental issue: If you have experienced an environmental issue that has caused negative publicity for your business, this would be considered a crisis as it will affect not just your everyday operations, but also the reputation of your business. How important is crisis management? Respond quickly and in a decisive manner.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising. Indeed, I agree.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Thanks so much for stopping by WUL!

Social Media 61

Social Media Media Crisis Energy 61

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Aer Lingus tried to adapt to the new social distancing guidelines that have come into play on their flights promising customers that more flights would take place to avoid overcrowding.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 12) Emotion in crisis communications works.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines. For the original blog, please visit here. appeared first on Landis PR.

Marketing 59

Marketing Content Marketing Storytelling B2B 59