4 guidelines for perfect video PR

PR Daily

How can you be sure your video content will be compelling and provide measurable results? The post 4 guidelines for perfect video PR appeared first on PR Daily. Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign.

4 guidelines for nonprofit communications

PR Daily

Reporting and measurement merit heavy investment. When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue. Social media, marketing, PR, writing and editing are viewed as luxuries—not essentials. That’s a shame.

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Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

The takeaways from the segment can be applied to PR measurement strategies. Oliver’s emphasis on the inequality of some studies in comparison to others, the need for verifiable results, and the illusion of viable results teach important lessons about conducting quality measurement. Much like these studies, not all measurement strategies are created equal. Particularly, PR measurement professionals have long lamented AVEs (advertising value equivalencies).

10 guidelines for launching a global PR strategy

PR Daily

Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents. Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor.

A New Era for Measuring Communications Campaigns


We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Surprisingly, MuckRack’s report revealed that more pros reported measurement as a challenge than COVID-19-related issues including losing clients/revenue or placing coverage during this news cycle.

How to Measure PR Effectively

The Proactive Report

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.

Measure What Matters

Solo PR Pro

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. For each client, measure what matters to them and the goals that they are trying to achieve. This is a key element of PR measurement. Need help setting up a measurement program?

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. Measuring earned media as if it were paid advertising is a little like using a map of Arizona to navigate Nevada. So, how should we measure PR outcomes?

3 guidelines for using social media monitoring during a PR crisis

PR Daily

RELATED: Learn to measure better at our PR Measurement Summit. ]. This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.

The Most Important PR Measurement Tool You’re Not Using


While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Google Tag Manager is pretty sophisticated and I won’t do it justice in one article, but I want to give a high-level understanding of what Tag Manager is and what it can do to make your PR measurement better. Using out-of-date measurement techniques?

How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned. Content Marketing Digital PR analytics content google measurement Online PR

Can You Measure PR?


Even so, measuring PR is hardly an exact science. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Whether or not you give the Barcelona Principles credence, one thing is clear: anything that recognizes PR as an industry worth measuring is a step in the right direction. The post Can You Measure PR? The answer is an unsatisfying one: probably.

A Trust Measurement Checklist

Katie Paine's Measurement Blog

Thinking of commissioning trust measurement or research? Review the IPR White Paper, “Guidelines for Measuring Trust.” Define the timeline for the trust measurement effort. The post A Trust Measurement Checklist appeared first on Paine Publishing. Checklists The Measurement AdvisorMake sure you work through the following checklist and have the requisite data on hand. Write down the specific goals and/or objectives for your program.

How PR measurement can improve public health

Stuart Bruce

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’. One way of changing the internal perception of what public relations can deliver is by improving how it is planned, measured and evaluated.

Measurement Month: The Barcelona Principles

Mindful Marketing

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. PRNews reported earlier this year that in a communications survey, 58% of respondents said they had not heard of the Barcelona Principles, and only 19% said they have integrated them into their measurement strategy. They recognize and encourage that goal setting and measurement are fundamental to success. Are the Principles Only About Measuring PR?

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

How to use measurement to prove your work matters

PR Daily

PR Measurement Conference. Prove your work boosts your organization’s bottom line AND use measurement to refine your organization’s goals and benchmarks. Learn how to check off the following tasks with ease: Tackle all areas of social media measurement and make it easily understandable for your boss. Understand all data associated with measurement and translate those numbers into guidelines for the next project.

Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. How will you measure these… through specific links, etc.?

A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. To remain the foundational basis on which communications measurement takes place, the principles needed to evolve.

Better Measurement and Reporting for Solo PR Pros

Solo PR Pro

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. For each client, measure what matters to them and the goals that they are trying to achieve. Lisa has developed an accessible approach to measurement and will share her expert insights.

7 Keys To Better PR Measurement

Mindful Marketing

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” ” She included some history around PR measurement as well as a look at how technology has enabled us to not only better capture data, but to analyze it and improve campaign results. Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977?

Updates to the Barcelona Principles Widen the Scope of Communications Measurement


In 2010 the International Association for Measurement and Evaluation of Communications ( AMEC ) held a summit of PR practitioners from 33 companies in Barcelona, Spain. What emerged from their discussions is the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations industry to measure the efficacy of PR campaigns. Public Relations Measurement

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. Media Measurement and Monitoring News/Trends. Facebook Reports More Measurement Glitches by Garett Sloane on Ad Age. Why is Measuring What We Do Still a Challenge?

Measuring PR success in terms of quantity and quality


Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Quantitatively measuring PR results, following the Barcelona Principles, includes tracking metrics like impressions among the stakeholder or target audience.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together. Branding Content Marketing Crisis Communications External Communications Marketing Measurement Media Relations PR Industry Storytelling Visual & Video Communications

The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%). If you don’t have a system for measurement , create one that captures effort, engagement and outcomes.

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Is it time to refresh the Barcelona Principles?

PR Daily

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. Measurement has never been more important for PR practitioners. Yet PR pros have been debating the finer points of how to measure their campaigns for over a decade, the foundational text for many being the Barcelona Principles. The idea, he says, was to stop measuring inputs and start looking at outputs. “It’s

How Long Can We Get Away With It?

Waxing UnLyrical

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk. ” Like everywhere else, the immediate and measurable response of digital, and its presumed clearly visible ROI, is getting people slightly too excited.

Report: Only 10% have extensive plans for a return to work

PR Daily

Safety guidelines (84%), COVID-19 updates (79%) and new organizational procedures/policies are the top three topics shared with employees, according to the survey.

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7 tactics to make the most of pay-per-click marketing

PR Daily

Follow these guidelines to save yourself money and undue aggravation. . Content Marketing Marketing Measurement WebsitesDespite a pivot toward content marketing, PPC can be cost-effective and quite successful—if you know its particulars.

A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This is why it is important to set out or codify guidelines in advance to be clear on what favourable means.”

What are the Barcelona Principles 3.0?

HMA Public Relations

Click the link to learn about the updated guidelines to measure the efficacy of PR campaigns. Every five years the Barcelona Principles have been updated to cater to the ever-changing industry. The post What are the Barcelona Principles 3.0? appeared first on HMA Public Relations. Featured HMA Public Relations Public Relations Autumn Jarrett Barcelona Principles Barcelona Principles 2.0 Barcelona Principles 3.0 Communication PR

10 key questions for gauging employee satisfaction

PR Daily

For example, most employers think a salary increase is the best way to satisfy employees, but 84% of working professionals in the UK believe that enjoying their jobs is a better measure of career success. Follow these guidelines to ensure your survey is efficient and effective: Keep it anonymous. Email Employee Engagement Internal Communications Measurement Research & Audit The WorkplaceA hefty paycheck is not enough these days to retain talent.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. In order to financially support our in-shop employees, and based on SBA guidelines (1/3). Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more. Hello, communicators: In an open letter titled, “ This is our time to lead ,” T.

Disney says older movies have ‘outdated cultural norms,’ Facebook axes 5.4B fake accounts, and Michigan workers sue McDonald’s over ‘toxic culture’

PR Daily

The Washington Post reported : The decision to attach this message to some animated films was met with both praise from people who viewed it as an accountability measure and criticism from those who thought its wording was dismissive. MEASURED THOUGHTS. In August, the fast-food chain’s corporate head announced new restaurant training to “support a professional safe and respectful workplace,” but it appears that at least some franchises are struggling to implement the guidelines.

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How to report on your communication to the C-suite

Media Bullseye

Helpful information to present to the C-suite includes: Measured outcomes and impact of communication. Your report should always follow these three important guidelines for reporting to the C-suite: Precise: Are you providing specific details about the how, when, what and why? Measurement Public Relations FeatureProducing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication.

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

It also stretches credibility to believe Simpson wasn’t aware the site was public as the Simpson Associates website appears to have been available for over a month between 18 April and 27 May when the Daily Mail broke the story about Simpson breaching the BBC’s editorial guidelines. So either he hired a writer who has such as laissez faire attitude to the truth they just made it all up, or Simpson has already been doing this type of work in breach of BBC guidelines.

Washington Redskins’ Media Coverage Report Fails to Use PR Standards

Waxing UnLyrical

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements. PR standards define what needs to be measured.

Transparency and accountability in digital advertising: can P&G make it happen?

Media Bullseye

Any marketer, communicator, advertiser, or PR person who has dealt with measuring and reporting on social platform metrics likely understands one of P&G’s major frustrations: the varying standards for each channel. MRC has issued guidelines for measurement of both desktop and mobile viewable advertising, with the mobile version released in June of last year. Getting measurement standardized for digital advertising is a must for P&G.

Die! AVEs! Die! Die! Die!

Stuart Bruce

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). The new guidelines will warn the public about the use of misleading metrics and highlight the role of the CIPR Code of Conduct in raising standards of practice. CIPR measurement group.