Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 154

Analysis Tools Software SMB 154

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Help them save time by integrating content assets, guidelines, and other resources into your editorial calendar. Sign up for our newsletter to receive the latest tips and trends right in your inbox.

How To 52

How To Content Marketing Analysis eBook 52

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. The working groups or specific adhoc teams.

Crisis Management 176

Crisis Management Government Crisis How To 176

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working? Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

Reputation Us

MAY 3, 2022

This plan (or “ Blueprint ”) will outline strategies and guidelines for managing the immediate actions and communications involved in responding to any potential threat. Staff Training (Virtual or In-Person – based on safety guidelines).

Training 78

Training Guidelines Crisis Management Crisis 78

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. Mix internal images with UGC. Want to make your brand memorable?

Company 84

Company Brand Branding How To 84

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Here are some ways in which writing for PR differs from being a journalist, how to make it work. In PR, your clients – whether internal or external – are your editors. Our main goal is to represent a client company within brand and messaging guidelines that are created in advance or developed jointly with the organization.

Writing 294

Writing Journalism Pitching Guidelines 294

Maxim Behar

NOVEMBER 22, 2023

Host: How quickly is artificial intelligence entering your field? I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. There must be some guidelines. How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At For Barcelona Principles 3.0,

Measurement 174

Measurement Communications Banking Survey 174

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. I spent the better part of the deck going through that process, and those guidelines and best practices. Your Content Strategy is Broken–Here’s How to Fix It from Arik Hanson.'

Strategy 120

Strategy How To Guidelines Advertising 120

Landis PR

MAY 9, 2022

Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Note: any communications distributed internally have the potential to be leaked to the press – even with NDAs. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! From murder mystery nights on Wednesdays, to quarantine happy hour with the whole company – the folks at Hoffman know how to interact and make people feel like a valued member of the community.

Internal 68

Internal International Guidelines Agency 68

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. Competition – if you are submitting for a specific vendor, name their biggest competitor and how you won against them.

Writing 52

Writing How To Local Examples 52

The Hoyt Organization

NOVEMBER 16, 2023

An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively. The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. Want to learn how to crush a crisis before it begins? 6. Build Social Guidelines.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Melissa Agnes

AUGUST 28, 2014

Yes, this is an awareness and educational campaign, but it’s ultimate goal is to educate people in the region on how to save lives. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. Here’s what they came up with: The campaign’s success.

Healthcare 238

Healthcare Social Media Media Case Study 238

Critical Mention

JULY 31, 2019

Marketers read and analyze data to determine how to better reach potential customers and generate interest, while public relations experts craft brand stories and create relevant content to shape an organization’s public image. Jack Feinberg is a marketing intern for Critical Mention.

Marketing 68

Marketing SEO Guidelines eBook 68

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. In addition, accessibility can be required by law.

Social Media 93

Social Media Media Video SEO 93

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. We also meet with many others who are considering how to best upgrade their issues and crisis responsiveness. As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness.

Crisis 88

Crisis Crisis Management Training Mobile 88

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. Determine the kind of PR counsel you need.

Meeting 191

Meeting Agency Creativity Case Study 191

PRSay

FEBRUARY 5, 2019

Whenever unexpected company shows up at your home, close to the lunch or dinner hour, you go to the cupboard, take stock of what’s there and then figure out how to make a wonderful “meal” with what you have on hand. There were all kinds of opportunities SDHS had when we worked across internal boundaries.

Case Study 99

Case Study Study Guidelines Internal 99

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

Prohibition

AUGUST 3, 2023

Businesses with limited resources may not know how to use these tools, making it harder for them to accurately measure the impact of their PR efforts. By following these steps, PR professionals can ensure that all clients are getting a systematic and comprehensive approach to the evaluation of any, and all, PR activities.

Measurement 62

Measurement Tools Guidelines Social Media 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

And if the announcement isn’t media worthy to begin with, there’s no reason to do a press release unless it’s for internal marketing, which isn’t a very good reason. Everything is measurable and measured. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Whether working at a PR agency is a good fit for you depends on your personality, work style, and career goals.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. Work with them on setting guidelines for content – where you only need their expertise if you are outside those guidelines. click image for higher resolution) 1.To Push approval authority down to the lowest acceptable level. That includes the lawyers.

Content Marketing 190

Content Marketing B2B Marketing How To 190

Presspage

DECEMBER 9, 2020

Having collaborators takes a bit of time to set up – you need to encourage people to participate, establish some sort of guidelines, and have someone in your team fulfill the role of editor, reviewing any story submissions. Let your audiences be the voice of your stories Yes, we mean that almost literally.

Education 78

Education Publicity Community Healthcare 78

Presspage

DECEMBER 9, 2020

Having collaborators takes a bit of time to set up – you need to encourage people to participate, establish some sort of guidelines, and have someone in your team fulfill the role of editor, reviewing any story submissions. Let your audiences be the voice of your stories Yes, we mean that almost literally.

Education 78

Education Publicity Community Healthcare 78

Buzzstream

JANUARY 16, 2024

The WAVE interface will quickly check your website against Web Content Accessibility Guidelines (WCAG). Accessibility lawsuits are still very prevalent in the industry and this plugin is a great way to keep your website in line with accessibility guidelines. The interface isn’t the prettiest of plugins but it gets the job done.

SEO 83

SEO Web Tools Analysis 83

Melissa Agnes

NOVEMBER 19, 2014

As a trainer of these officers, I had always struggled with how to best develop their thinking skills. Policies and guidelines must allow for discretion and autonomy during crisis. And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. That naturally sets up a conversation about how to bridge, or perhaps extend, the gap.

Survey 143

Survey Measurement System Education 143

Buzzstream

MAY 16, 2024

In the next section of this post, I’ll explain how to think about guest blogging as a content creator rather than a link builder. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. Do They Advertise the Price for a Post?

Blogging 62

Blogging Google SEO Writing 62