PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program.

Training 72

Training How To Course Software 72

PR 20/20

SEPTEMBER 28, 2020

And demanding that the systems we depend on every day to keep our business running follow suit. This is just what HubSpot did with its new platform releases, debuted exclusively at INBOUND. Check out what HubSpot announced across its marketing, sales, and service growth platform. Make your marketing less manual.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

OCTOBER 15, 2021

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot product updates , to marketing and sales strategies and tips, and more. One of the things I’ve always loved about HubSpot is the community of employees and users. Talk to Your Customers. What does your day-to-day look like?

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot product updates , to marketing and sales strategies and tips, and more. One of the things I’ve always loved about HubSpot is the community of employees and users. Talk to Your Customers. What does your day-to-day look like?

Community 52

Community How To Groups Resources 52

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. Resources: Nerdwallet – Ready to Hire Your First Employee. Solo PR Pro – Knowing When to Hire Help.

Employee 87

Employee Small Business Resources Insurance 87

PR 20/20

NOVEMBER 16, 2022

If you are looking for an effective lead conversion tool, landing pages will be your best friend. This post explores what a landing page is, what it’s used for, and the most significant benefits of implementing landing pages across your site. And according to HubSpot , that’s the primary purpose of a landing page. Let’s dive in.

eBook 69

eBook Tools B2B Examples 69

PR 20/20

JANUARY 20, 2020

HubSpot is a marketer’s dream, empowering us to manage our contact databases, list segmentation, content, website, social, ads (the list goes on) in one place. And in recent years, HubSpot has invited sales and service teams to the party, too. Zapier connects thousands of apps to each other , with our team’s top use case being HubSpot.

System 65

System Data Facebook Tools 65

PR 20/20

JULY 15, 2020

At our core, we want to help you grow —your brand, your business, your career—today and tomorrow. We fuel growth today through marketing, sales and service platforms like HubSpot. We saw an opportunity, vision, and an incredible team of people to truly bet the future of our business on.

Marketing 54

Marketing Resources Data Software 54

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. TikTok: Capturing Gen Z and beyond

Social Media 156

Social Media Trends Media Instagram 156

PR 20/20

APRIL 2, 2019

HubSpot defines sales enablement as: The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity. But, as a marketing professional, there are a number of steps you can take now to get started— with the help of HubSpot. HubSpot Insights. What’s this job you ask? Sales enablement.

Enterprise 84

Enterprise Data Examples Marketing 84

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Your email open rate is 22%—great, so what? You had 25 people click on your CTA this week—why does that matter? For every $1 spent on Google Ads, businesses earn $8 in revenue.”.

Marketing 87

Marketing B2B Advertising Advertising 87

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. If fact, our team’s AI knowledge permeated all aspects of the business—inspiring us to launch beta products in our suite of Intelligent Automation Solutions. PR 20/20 Mission : W e help our clients grow.

Web 60

Web Internal International Storytelling 60

PR 20/20

SEPTEMBER 11, 2019

HubSpot walks the walk, making its INBOUND conference an experience to remember each year. Think about your daily life: Netflix has changed the way we consume media. When we started HubSpot back in 2006, I thought that we were at an absolute peak—couldn’t get higher,” said Brian Halligan, co-founder and CEO of HubSpot.

Conference 54

Conference Facebook Travel System 54

PR 20/20

OCTOBER 2, 2017

Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conference by HubSpot.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

JANUARY 17, 2023

A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Is your content strategy moving in this direction?

Strategy 52

Strategy How To Technology B2B 52

PR 20/20

MARCH 2, 2023

Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. This post will help you increase your subscribers using tactics that are easy to implement in a short period of time for fast results.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Karen Freberg

MAY 11, 2020

I love how Later and Taylor Loren really went ahead of the curve here and provided a free resource here for educators, students and professionals to use TikTok for business! HubSpot Social Media Certification (update). Like Twitter, there are some things I think HubSpot may want to consider for future versions.

Education 59

Education Social Media Media Resources 59

PR 20/20

NOVEMBER 30, 2022

Harvard Business Review says that strategic plans fail for many reasons, including poor execution and lack of understanding of the problem. The time is now to transform your marketing program. Continue reading below for 21 questions to ask your team and guide more strategic planning.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Square Format.

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

MARCH 9, 2021

ZC: I was growing my agency and once we reached about 15 people, I wanted to improve our workflow, data insights and accountability across the team and campaigns. We also tried CRMs like HubSpot and Salesforce, but those also didn’t work for us because they were not built for the PR workflow. 1) Why did you start Propel?

Software 145

Software Agency Pitching Analytics 145

The Resolution Blog

FEBRUARY 25, 2019

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. The role of the business is to pull you into a brand with remarkable content. This was one of the realisations I had shortly after I joined HubSpot.

Measurement 120

Measurement Case Study Pitching Agency 120

Stephen Waddington

MAY 2, 2018

Iliyana is a young woman who started her career working in public relations agencies in Germany and the UK before joining Hubspot in Dublin. It's an approach that is particularly helpful in helping business-to-business organisations create relationships. You’ll have no problem in applying her teaching in your work.

Blogging 61

Blogging Agency Meeting Web 61

PR 20/20

OCTOBER 14, 2021

One of the biggest highlights of HubSpot's annual INBOUND conference is the sheer volume of data and statistics that are shared by the presenters. Your email open rate is 22%—great, so what? You had 25 people click on your CTA this week—why does that matter? For every $1 spent on Google Ads, businesses earn $8 in revenue.”.

Marketing 52

Marketing B2B Advertising Advertising 52

Inbound PR

OCTOBER 2, 2018

At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer. Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. Why do we believe in this? But truly walking the talk is difficult.

Company 48

Company Brand Branding Marketing 48

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Think about content as your bait.

Community 79

Community Customer Service System Guidelines 79

Inbound PR

SEPTEMBER 11, 2018

Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. Funnels produce customers, but don’t consider how those customers can help you grow. The funnel is dead. Why is it dead? And all the momentum you built acquiring that customer?

Energy 48

Energy Internal International Meeting 48

Inbound PR

OCTOBER 23, 2018

At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions. This approach allowed businesses to generate a ton of leads and pass them onto sales to close them as customers.

SEO 55

SEO Content Marketing Consumer Social Media 55

Landis PR

FEBRUARY 28, 2022

In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). But, if you’re a business trying to grow your client base, get more media attention and improve your public relations – taking a more conscious approach to your website is a great start. .

Web 59

Web SEO Case Study Writing 59

Inbound PR

JANUARY 8, 2019

Last autumn, we introduced the HubSpot flywheel and to align with the flywheel we updated the inbound methodology from attract -> convert -> close -> delight in a linear fashion to attract -> engage -> delight in a circle. At The Heart of Inbound PR is Your Stakeholder Persona.

Fashion 48

Fashion Employee Tools Blogging 48

PR 20/20

SEPTEMBER 17, 2019

SXSW is one of the most effective channels for promoting your business to professionals.”. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Marketing conferences have shaped my top team memories. Stop by his session and say hello! (He

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 8, 2021

Invest in your future! And now we’re taking a new path to advance our mission, while accelerating the agency’s growth and the impact we can make on our clients’ businesses. 31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses.

Financial 98

Financial Conference Agency Resources 98

Buzzstream

JANUARY 22, 2024

Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.”

Analysis 90

Analysis SEO Guidelines Google 90

PR 20/20

FEBRUARY 7, 2019

Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. And after growing more than 300% last year, Crayon announced this week that it raised $6M in Series A funding. Q: What are your day-to-day responsibilities as CMO at Crayon?

Marketing 74

Marketing SEO Trade Shows Technology 74

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. .

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

NOVEMBER 5, 2015

Spying on competitors is fair game, encouraged even, to learn what works and how you can combine successful, outside tactics with your own. But you shouldn’t limit your research solely to competitors! Competition is fierce in this always-connected, digital world. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Sword and the Script

NOVEMBER 27, 2018

1) Marketing seems to be tasked with a growing list of responsibilities – traditionally with things like awareness, leads, brand, voice of the customer, and more recently with data, analytics, technology and CX – what is the role of marketing in this modern environment? 5) You’re employer, Listen360 , in the business of customer engagement.

Interviews 63

Interviews Software Government Journalism 63

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. HubSpot continues to flourish because of one solid fact: the product works. Develop a More Sophisticated Buying Cycle with HubSpot: Marketing, Sales & CRM. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40