5W PR

JANUARY 3, 2024

PR ensures effective communication with these groups to foster positive relationships. Pitching story ideas to journalists to secure media coverage. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Creating speeches for executives or spokespersons to deliver key messages.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. Miller’s sales pitch to Silicon Valley execs, whom he views as “surprisingly unsophisticated” at using their own communications tools, seems to be that good will is a zero-sum game.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. Build a community online and nurture that group with relevant content that builds trust and loyalty. But you can still use the DA to guide your content strategy. Use the domain authority of these sites to forward your content impact.

Leadership 147

Leadership Engineering Enterprise Social Media 147

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Keep all pitches under two paragraphs. A recent survey of journalists by Cision counts brevity and economy as the most crucial aspects of any email pitch. Well, that depends!

Media Relations 195

Media Relations Media Pitching Product Launch 195

PR for Anyone

OCTOBER 8, 2020

If it’s a print interview, read what they write. Whether you have a print interview or a television interview, practicing your sound bites, practicing what you want to get across, will really help you when you land that interview - and this is especially important with television. How do they ask questions. Do they cut the guest short?

Interviews 100

Interviews Publicity Television Print 100

Wildfire

JULY 16, 2018

During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio. The numbers of broadcast content are quite similar to national print publications and many trade publications. Or a specific group of people?

Pitching 40

Pitching Radio Film Print 40

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible. Journalists are stretched….

Media Relations 83

Media Relations Media Newspapers Print 83

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. What advice do you have for PR people that want to pitch you? Just understand the volume of material we get.

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 136

Pitching Interviews Video Report 136

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

APRIL 17, 2023

I’ve been with SAE International’s Media Group for nearly 23 years. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

DECEMBER 4, 2015

Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. . At my last role, I worked with a group of people who I dubbed “The Vultures.” Will it run in print?”. Here are the questions.”.

Print 120

Print Interviews Pitching Conference 120

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ? What is Stakeholder Engagement? Effective PR Tools 24.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

For PR programs, whether the moment calls for media pitches or creative extensions, it’s best to make sure ideas, language, and core messages are authentic. Words matter, and the phrases and descriptions in your PR pitches or press releases — even on the phone, informally — can have lasting impressions and ramifications.

Instagram 159

Instagram Reddit Transportation Creativity 159

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. What advice do you have for PR people that want to pitch you? Meet the Media: Chad Kirchner, VP of Content at Wrecked Media Group. Give us solid, meat-and-taters info about your product or service.

Meeting 81

Meeting Media Travel Interviews 81

Sword and the Script

JANUARY 11, 2022

Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. It was part of the consulting giant Kantar Group. For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data.

Reputation 85

Reputation Technology Tools Data 85

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Solo PR Pro

OCTOBER 4, 2022

As a solo PR professional, you are an expert juggler — you keep all of your clients, projects, pitches, emails and processes flying through the air at top speed. Streak turns your Gmail inbox into a handy CRM for tracking prospective clients, media pitches or complex projects. Tools to find and pitch media contacts.

Tools 71

Tools Infographics Pitching Google 71

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. Personalize pitches to each reporter/editor. . Join professional media or PR groups; attend networking events where media are speaking/ attending.

Media Relations 52

Media Relations Publicity Sports Media 52

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. Although you can target specific groups of people with ads, it’s never fully effective. And that means more reach!! Targeted Customers.

Real Estate 52

Real Estate Publicity Television Radio 52

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology. In those mediums, you can spot a mention in a story. Register here.

Software 122

Software Technology Advertising Advertising 122

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. View Can we press release that? on Beautiful.ai It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. Don’t dangle “exclusive” for a mediocre idea. The results?

Survey 98

Survey Industry Leadership Study 98

Bianchi Biz Blog

NOVEMBER 19, 2020

Pro Tip : When putting together a story to pitch, consider what human element you can offer to the reporter. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials!

Automotive 86

Automotive Journalism Interviews Engineering 86

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Of course, all the images in the world will only get noticed if your pitches are strong. I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 25, 2022

From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. “More strategic questions arise due to changes in technology.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. 7) Share with industry forums and peer groups .

Media 102

Media B2B Groups Conference 102

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Presumably your account is being serviced by the same competent, experienced team who pitched your business. Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. or even printing out a hard copy – the difference in format can be valuable to helping you edit.

Agency 136

Agency Print Course Travel 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Establishing relationships with influential industry analysts like Gartner and Aberdeen Group is a great way of establishing impressive expertise that can lead not only to inclusion in analyst reports, but in the top-tier media who read the reports.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. What advice do you have for PR people that want to pitch you? We get a LOT of email and tons of articles, news, and other pitches. My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Paid stories disguised as editorial.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. If I could join any music group, it would be… one that didn’t care how bad I was. What are the main components of a successful PR strategy? Every great story is about people, whether it’s the president or the person next door. She’s a food magician.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

NOVEMBER 15, 2018

Tim describes how these individuals had witnessed the miseries of war and believed that improved communication was a means of improving cooperation and reducing conflict between groups in society. Availability Platinum has been published by the CIPR and is available in print via Blurb priced £29.39 , and the Amazon Kindle priced £4.95.

Community 76

Community Print Small Business Government 76