Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 166

Crisis Ethics Publicity Marketing 166

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Ronn Torossian

AUGUST 4, 2020

For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city.

Government 195

Government Internal International Consumer 195

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. The Government Internal Audit Agency has positively endorsed the savings methods and calculations.

Government 60

Government Communications Advertising Advertising 60

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations.

Report 144

Report Communications Government Crisis 144

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. There’s a recurring theme to almost every meeting I’ve had in the past month.

Agency 98

Agency Publicity Marketing Banking 98

Stern + Associates

OCTOBER 5, 2023

A leading expert on the reform and expansion of Chinese capitalism and its interaction with the rest of the world, Rithmire offers leaders vital knowledge about the multifaceted intertwining of politics, the economy and international affairs in the global market. and Chinese competition isn’t just about GDP numbers or trade wars.

Strategy 98

Strategy Government Policies Groups 98

Prakkypedia

JANUARY 8, 2023

Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). It notes that internal communications have become a new priority since the pandemic, and it’s no surprise given that more people were working from home than ever before.

Trends 148

Trends Government Internal International 148

Onclusive

JULY 27, 2021

A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. Martin at the Stanford Graduate School of Business and Marcel Garz at Jönköping International Business School. That was recently demonstrated by Gregory J.

Public Affairs 195

Public Affairs Viral Government Policies 195

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

Media 323

Media Interviews Financial Construction 323

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. For example, many brands denounced the Russian government when it invaded Ukraine. Many parents also opposed Disney’s stance against the Florida law.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. After all, product boycotts rarely succeed, for fascinating reasons. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. A challenge that governments face is having an open dialogue with citizens. It has an incubation rate in humans of 7 to 14 days.

Government 132

Government Crisis Exercises Retail 132

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics Internal 98

Wadds Inc.

APRIL 19, 2023

The book is a critique of capitalism, seen here as a system gamed in favour of big corporations, which has undermined government independence and responsiveness to the needs of citizens. Claire is a Member of the Chartered Institute of Marketing. A Century of Spin David Miller and William Dinan Pluto Press, 2008 £24.99

Ethics 105

Ethics Government Corporate Exercises 105

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We’re thoughtful.

Marketing 79

Marketing Creativity Advertising Advertising 79

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

Doctor Spin

MARCH 1, 2024

Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

JULY 9, 2021

As changes in the media landscape force brands to tell their stories through digital platforms, the new generation of workers — being tech-savvy, digital natives — might devise novel ways to increase a brand’s share-of-voice in a crowded market. A more strategic, macroeconomic argument can also be made for reverse-mentoring programs.

Nonprofit 218

Nonprofit Employee Internal International 218

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. The marketing and communications group can’t make a hire unless it obtains several proposals from different vendors. Ah, the dreaded cattle call. 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

Maxim Behar

MARCH 23, 2023

This joke is quite old, but it's time to remember it - how a government official did not follow the law because he was "lawn mowers" and not for him. In the euphoria of the 1990s, when international companies timidly started making investment plans for Bulgaria, it was important to have enough manpower and a niche market here.

Government 52

Government Policies Internal International 52

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. In surveys, C-suite executives said their biggest concern is political and government instability. Amid the turbulence of the last three years, “The role of communications has been elevated,” Ivan Pollard said.

Communications 87

Communications Survey Conference Corporate 87

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 133

Study Publicity Survey Internal 133

Stephen Waddington

MAY 17, 2020

Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. Regional devolution - Scotland, Wales and Northern Ireland, and many local councils in England have opted for a different response to the Government’s release of lockdown.

Tourism 118

Tourism Fashion Travel Retail 118

Stephen Waddington

NOVEMBER 1, 2021

Our systems of corporate governance need urgent reform to account for the environment. There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage.

Government 131

Government System Crisis Corporate 131

Stern + Associates

APRIL 15, 2022

But there are ways to make sense of the complex challenges facing businesses, governments and society as a result of the pandemic, the conflict in Ukraine and larger issues like climate change, racial bias and the ever-widening gap between the haves and have-nots. Forging a Path to a Safer World. Global Shifts Are Creating Opportunities.

Energy 62

Energy Government Internal International 62

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta! ” 2.

Conference 40

Conference Internal International Leadership 40

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122