Business Wire

OCTOBER 12, 2021

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.

Policies 150

Policies Blogging Government Marketing 150

Reputation Us

MARCH 27, 2023

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. Quoted Companies Alliance ] Corporate Care or Greenwashing Over the past three years, most corporations seemingly say the “right things” about their support of ESG factors.

Reputation 78

Reputation Corporate Survey Employee 78

ImPRessions - Crenshaw Communications

MARCH 7, 2018

Bernays and his client saw an untapped market. government during World War I. 21 st Century Social Marketing. An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. In the 20s, smoking cigarettes was a man’s pastime. Female empowerment or exploitation by men?

Corporate 189

Corporate Newspapers Government Company 189

Stern + Associates

JUNE 15, 2022

The business community generally, and auditing and corporate governance functions especially, are in the grip of a worldwide trust crisis. The post Challenging the Culture: A New Mindset for Auditors and Corporate Boards appeared first on Stern Strategy Group. It’s time to step up and regain the public’s trust!

Corporate 62

Corporate Government Crisis Groups 62

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. They want a better seat at the corporate table and are proactively earning it.

Communications 186

Communications Marketing System Measurement 186

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. One business, however, has made it its mission to meet such needs in an unforeseen way. So should his employer.

Corporate 103

Corporate Consumer Employee Print 103

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

SEPTEMBER 21, 2023

Earth-based markets are going to have huge opportunities,” says Ekblaw, a member of the XPRIZE Space + Exploration Brain Trust. The post From Celestial Insights to Corporate Innovations: How Space Tech Enhances Business on Earth appeared first on Stern Strategy Group.

Corporate 62

Corporate Real Estate Technology Healthcare 62

Stephen Waddington

MAY 4, 2021

As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

APRIL 26, 2023

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. A criticism by businesses of the UK government is the lack of a coherent strategy for growth beyond a hotchpotch of Brexit and levelling up plans. There’s a recurring theme to almost every meeting I’ve had in the past month.

Agency 98

Agency Publicity Marketing Banking 98

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

5W PR

AUGUST 23, 2023

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. Corporate communications managers play a vital role in ensuring consistent messaging across all communication channels.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 166

Crisis Ethics Publicity Marketing 166

PR in High Definition

MARCH 24, 2021

So, it wasn’t a surprise that Airbnb made the decision to pause all its performance marketing, but what may be a surprise is that the cut is going to be permanent. Airbnb’s founder, Brian Chesky, explained that despite taking performance marketing down to zero, the company still had 95% of the same traffic from the year before.

Reputation 108

Reputation Brand Branding Marketing 108

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

JULY 10, 2023

A corporate mission in action means being proactive about how the organization demonstrates its values to the world. Disney’s decision to oppose the Florida law resulted in it losing its status as an “independent special district,” which had allowed Disney World to operate like its own county government.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Wadds Inc.

JANUARY 31, 2024

The paper should include an executive summary, background, recommendations, strategic and financial implications, risk analysis, corporate governance compliance, and responsible person(s).

Creativity 52

Creativity Meeting Agency Policies 52

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. The book is a critique of capitalism, seen here as a system gamed in favour of big corporations, which has undermined government independence and responsiveness to the needs of citizens.

Ethics 105

Ethics Government Corporate Exercises 105

Prakkypedia

JANUARY 8, 2023

Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). It goes beyond Corporate Social Responsibility; the public wants companies to walk the talk, to “ take more responsibility for their role in society “ Peruse the articles for yourself.

Trends 148

Trends Government Internal International 148

PRSay

FEBRUARY 15, 2022

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. Torod Neptune — senior vice president corporate marketing, brand, communications and chief communications officer, Medtronic. DuBois, to name a few.

Communications 182

Communications Sports Corporate Government 182

PRSay

NOVEMBER 18, 2022

Pollard leads the marketing and communications center for The Conference Board , a not-for-profit think tank in New York. In surveys, C-suite executives said their biggest concern is political and government instability. “Uncertainty allows communications to thrive.”. During his Nov. businesses plan for that possibility?

Communications 87

Communications Survey Conference Corporate 87

Doctor Spin

MARCH 1, 2024

Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Each year, we work hard to build relationships with new volunteers through our Chapter’s membership and marketing efforts,” said PRSA Colorado Chapter President Liz Viscardi. Image Credit: peopleimages.com

Nonprofit 148

Nonprofit Local Training Media Training 148

Stern + Associates

MARCH 15, 2023

In our second episode of the Minds Worth Meeting podcast from Stern Strategy Group, Randi Caplan , Leader of Marketing and Business Development at Farient Advisors LLC , sits down with host Kenny Conrade to delve deep into the world of executive compensation and corporate governance, sharing the details of her career journey.

Meeting 62

Meeting Government Groups Corporate 62

Stern + Associates

OCTOBER 17, 2023

Distributed quantum computing and connected quantum devices are starting to arrive on the market, and even companies that are traditionally viewed as risk-averse will say they have a team looking at quantum technologies. I think we’ve only scratched the surface, and there’s still so much to do,” says Professor Prineha Narang , Ph.D.,

Technology 120

Technology System Government Groups 120

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

OCTOBER 13, 2020

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. The panel chaired by Alex Aiken, executive director, GCS consisted of senior representatives from professional marketing and communication membership organisations.

Report 144

Report Communications Government Crisis 144

Stern + Associates

AUGUST 23, 2022

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. 3 Questions to Consider When Building Your Eminence Plan.

Company 88

Company Communications Corporate Measurement 88

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 191

Handbook Publicity Newspapers Television 191

Newsfile

DECEMBER 13, 2023

They do not require the input of sensitive or confidential corporate information. Identify current market trends for strategic IR planning in the [industry description] industry. Sugges t innovative strategies for [company’s] investor engagement in the current market scenario, based on publicly available industry trends.

Financial 105

Financial Crisis Management Training Analysis 105