Buzzstream

NOVEMBER 21, 2019

Well, we have a thesis that by using the language that journalists themselves use you’ll be more likely to get your pitches opened, read, and covered. We recommend examining how individual publications write their headlines, and mirroring that in your pitches. As Alex Cassidy, Head of Outreach at Verve Search says, .

Writing 59

Writing Travel Pitching Study 59

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 59

Writing SEO Local Advertising 59

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 152

Survey Software B2B Pitching 152

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. The demos were pretty incredible (you can check them out in the video link above). After all, there already are algorithms writing and editing news stories. AI and bots power a growing number of marketing tasks.

Insurance 234

Insurance Insurance Privacy Interviews 234

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. It’s not “one pitch and done.” One pitch email to a journalist can get lost in the sea of pitches they receive. To search for influencers, use your own network and do some research on Google, but that can only take you so far. Guest speakers?

Case Study 197

Case Study Sports Pitching Local 197

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership? Many of them offer COVID-19 vaccinations.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. ” Master all types of writing. And this is still true today.

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Headline writing tips. Google Doc? Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Then, write a fresh release for that publication.

How To 91

How To Guidelines Writing Pitching 91

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Landis PR

MAY 1, 2023

While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Fortunately, numerous resources are available to help you write an excellent prompt. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. As I write this piece, it’s currently trading at about $6.50 It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron.

Pitching 153

Pitching YouTube Community Company 153

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

AUGUST 14, 2018

26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 103

Survey Report Media B2B 103

Cision

MAY 2, 2017

You can now combine up to ten photos or videos into one post. Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “who writes about [your topic] at [name of publication].” Did you know that Instagram just launched a slideshow feature

Social Media 167

Social Media Media Local Pitching 167

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Her Inbox & Pitches. [00:02:37] Or do you folder stuff, pitches specifically? [00:03:16] Good to see.

Pitching 72

Pitching Travel Writing Report 72

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. Crunchbase. Ars Technica.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

APRIL 6, 2021

The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. However, the WSJ opens email pitches about 80% of the time, while the Business Insider opens about 60% of the pitches.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Landis PR

FEBRUARY 28, 2022

The newsroom should include a press kit (photos, video, audio, etc.) The blog: Blogs allow for a more personal writing style than press releases and enable subject matter experts, or new employees like me, to discuss topics that may be newsworthy – but won’t warrant a news story on their own. Don’t write for bots.

Web 59

Web SEO Case Study Writing 59

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Engineering 329

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . So kind of parsing these climate plans that Google and Amazon and Apple puts out. Her Inbox & Pitches. [00:07:18] How do you – Okay.

Agriculture 71

Agriculture Pitching Interviews Technology 71

OnePitch

NOVEMBER 8, 2022

During the episode, Collette shares her thoughts on pitches labeled as ‘exclusive’, why it’s important to include dates in your subject lines, her thoughts on brand recognition vs quality products, and more. Her Inbox & Pitches. [00:02:30] So that informs them the pitches. So that informs them the pitches.

Pitching 86

Pitching Trends Travel System 86

OnePitch

AUGUST 9, 2022

During the episode, Eli talks about the many NFT pitches he receives (spoiler: 300-400 per day), what he looks for in pitches, the types of sources he enjoys speaking with, and more. His Thoughts on Pitches. ? ? ? ? ? ? ? ? ? ?. [00:03:01] I just get a ton of pitches every day. I probably get 300 or 400 emails a day. [00:03:16]

Pitching 64

Pitching Interviews System Video 64

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Stephen Waddington

AUGUST 13, 2018

This will improve the search ranking of your profile on both LinkedIn and Google. #2 Write your profile headline to appeal to your target audience. To boost search rankings on Google include words that your audience is likely to use when searching. #5 This is the elevator pitch for your LinkedIn profile.

LinkedIn 115

LinkedIn How To Privacy Google 115

The Stalwart Blog

AUGUST 14, 2014

With that mentality, I tried to make sure that I was well familiar with a variety of skills, ranging from website design, to audio and video editing, to video production and more. I never knew how true that pointer would end up being until recently, after working on several different duties, the past month or so.

Software 98

Software Video Survey Google 98

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. You can do a Google search for their name and Twitter. Pitching Via Twitter. Make a connection first.

Twitter 100

Twitter Media Relations How To Media 100

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. I write a lot about inbound PR on my blog.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Video gets even bigger. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100