PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. And the truth is that so many companies are doing brilliant things in the world of esports and gaming!

Reputation 100

Reputation Industry Sports Technology 100

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Why your online reputation matters and how ReputationGrower helps you protect it.

Brand 234

Brand Branding Reputation Crisis 234

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.

Reputation 48

Reputation How To Google Employee 48

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. A key indicator of great reputation is people talking about you positively. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Most of all, we’re a strategic resource for internal and external clients. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. ” 3.

Internal 40

Internal International Case Study Banking 40

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 126

Communications Crisis Internal International 126

Waxing UnLyrical

MARCH 9, 2015

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl.

Internal 40

Internal International Case Study Web 40

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software. Internal comms.

Survey 152

Survey Software B2B Pitching 152

PR in High Definition

FEBRUARY 22, 2024

These are top tier rugby players, many of whom play internationally – they probably know the English equivalent of adversaire (it’s opponent, before you find yourself on Google Translate). Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered.

Local 62

Local Leadership Viral Creativity 62

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.

Education 178

Education B2B Employee Crisis 178

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 71

Brand Branding Reputation Energy 71

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Consider the following options: Sit in on meetings with internal thought leaders to listen for ideas. What is thought leadership? Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. Here’s a link to a Google Sheet version of the tool. It’s a useful means of visualisation.

Tools 115

Tools Publicity Ethics Google 115

Katie Paine's Measurement Blog

JULY 10, 2023

Here’s an except from the beginning: “In my decade of designing and implementing integrated communications dashboards, I’ve had the pleasure (or not) of working with the following platforms: Proof Tableau Microsoft’s Power BI Qlik Domo Dundas IBM Watson Google Sheets Some are great, some were more challenging to work with.

Measurement 98

Measurement Communications How To Survey 98

Buzzstream

MAY 16, 2024

So, you can do a Google search for something like industry + “blog,” articles,” or “resources.” Finding Sites Using BuzzStream The benefit of using BuzzStream to find sites or prospects is that you can search multiple Google queries simultaneously. So, let’s start by finding relevant sites that have a blog.

Blogging 62

Blogging Google SEO Writing 62

Wadds Inc.

APRIL 26, 2023

The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. Therein lies our biggest challenge.

Agency 98

Agency Publicity Marketing Banking 98

PRSay

NOVEMBER 8, 2022

A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility. Powell’s U.N. How will Musk’s kitchen-sink prop be remembered?

Comparison 156

Comparison Twitter Newspapers Communications 156

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Why so many disciplines?

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

NOVEMBER 16, 2022

Quality backlinks from a credible source indicate to Google that a site is trustworthy by appealing to its ranking factor, therefore increasing your organic ranking, as well as many more benefits. If you’re on the 2nd page of Google or greater, then you’re basically unseen to the digital world. Increase brand awareness.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

OCTOBER 12, 2015

Google Penguin and Panda have changed thr face of search forever. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : Google tends to spend most of its attention on sites that are constantly changing and updating. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

PRSay

OCTOBER 19, 2021

He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and moderator for the long-running “ Washington Week ” news series. “He

Journalism 173

Journalism Newspapers Policies Google 173

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations.

Brand 75

Brand Branding Reputation Energy 75

Stephen Waddington

MAY 16, 2017

Consumers find their own media via Google and social media newsfeeds. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. They’re engaging directly with internal and external stakeholders. Media change. Media relations. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Cision

APRIL 13, 2016

Today, one comment on social can impact a brand’s reputation. Google “Microsoft Nazi robot.” This is not a time for spin; it is a time for honesty and internal reflection about and understanding of what exactly is going on. Do you have any advice for brands looking to strengthen their reputation? How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. The real time web just isn’t the same on Google or Facebook or anywhere else. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235