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Better Internal Comms Tips For PR Teams

ImPRessions - Crenshaw Communications

Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Internal communication should be as important as external comms. Messages can be lost or misunderstood. . Use tech tools for meetings.

Internal 193
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5 Ways to Improve Internal Communication

Cision

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it?

Internal 218
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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics 141
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Your Top Google Analytics 4 Questions, Answered

PR 20/20

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

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PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Not only does it help save you time it will also reassure the rest of the internal digital teams that the data is safe too. Or don’t know how to.

Analytics 136
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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., Workweeks and time zones.

Internal 147
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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. His message?

Google 71