Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. You can follow him on Twitter: www.twitter.com/ krushan_bari.

Brand 135

Brand Branding How To Radio 135

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. Technological breakdowns.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. The story is similar on Twitter. James Park.

System 78

System Facebook Twitter Software 78

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Net income landed at $2.4

Data 87

Data Enterprise Survey Instagram 87

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. By monitoring trending topics in your industry, you can manage your brand’s reputation. Twitter trends. Industry and competitor analysis are also benefits of following trends. Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused.

Corporate 100

Corporate Crisis Management Crisis Government 100

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report.

Report 60

Report Financial Corporate Reputation 60

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Reputation as a destination for inspiration. What Mainstream America Still Doesn’t Get About Black Twitter. The first to do this, I believe, will be endeared to the Black Twitter community. Use of high-quality images.

Media 120

Media Social Media Community Measurement 120

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. Digital Marketing Pioneer.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. During a crisis, responsiveness is key to protecting your brand’s reputation.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

AUGUST 29, 2019

The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Looking to the Future. Critical Mention continues to bring on new talent and evolve its platform.

Television 60

Television Radio Analytics Government 60

Stephen Waddington

JUNE 21, 2018

The Daily Mail , The Financial Times , and The Economist , are bucking the trend in the UK. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. Twitter aside, they’ve each become hugely profitable billion dollar businesses.

Social Media 73

Social Media Print Study Advertising 73

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Throw in Twitter for good measure.

Reputation 305

Reputation Privacy Data Advertising 305

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. Public relations and communications fall into that category.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it. Public relations and communications fall into that category.

Exercises 62

Exercises Employee Social Media Communications 62

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Connect your client’s Twitter profile to analyse social influence and audience engagement. Greater reach but also a potential reputation issue.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. One person you recommend following on Twitter is… @amandamogul – Huge inspiration for anyone who needs to think about how to take their business or career to the next level.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Guarding their reputation and work also necessitates new patent/ copyright laws in place. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Mnuchin makes the wrong call.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

APRIL 19, 2017

The CEO job was mainly to deliver a strong financial performance. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Mastering digital technology is the easy part. Today, things are different. And there’s the risk factor.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Presspage

OCTOBER 24, 2023

PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. A well-crafted press release or a viral social media campaign can translate into measurable financial gains. In the past, PR’s impact on the bottom line was treated as ambiguous at best.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR Conversations

OCTOBER 29, 2015

The job was much more about strategy and direction, reputation management and helping clinicians and managers in the early 1990s realise that communications was a beneficial – nay essential part – of public services. Financial and other pressures may see more and more PR practitioners needing to work for longer and longer.

Publicity 40

Publicity Local Training Education 40

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. And there will be other innovations – new social platforms emerging, from Gen-Z favorites like BeReal to Twitter-killers like Mastodon or Post.com.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Journalists again cited Twitter as the most valuable to them (up from 70% last year), followed by Facebook (up from 22% last year).” Reporters say Twitter tops Facebook.

Survey 76

Survey Media Relations Report Media 76

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. 71% of 337 respondents to a Twitter poll said they should report to the CEO. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year.

Survey 176

Survey Marketing B2B Study 176

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. If you would like to connect with him you can find him on Twitter.

Airlines 87

Airlines Financial Film Viral 87

Stephen Waddington

AUGUST 27, 2018

Digital networks and new forms of digital media are making it easier than ever for organisations to engage with their audiences by creating their own text, images and video and sharing via social networks such as Google+, Facebook, Pinterest and Twitter. Figure 1: How messages travel in networks regardless of traditional boundaries.

Communications 60

Communications Analysis Web Handbook 60

Critical Mention

SEPTEMBER 21, 2018

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Clients include technology companies, government ministries and agencies, healthcare organizations and financial service companies.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Clients include technology companies, government ministries and agencies, healthcare organizations and financial service companies.

Conference 40

Conference Measurement Communications Employee 40

Cision

DECEMBER 26, 2017

Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. Always casual, jesters relate to their audiences on a friendly, authentic level, while using that friendliness to pursue a financial goal. Wendy’s Twitter account is famous for its quips. The Jester. About Jon Brody.

Brand 273

Brand Branding Consumer Social Media 273