Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 176

Reddit Software B2B Technology 176

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. Everyday media relations work has a way of policing itself, too. Presumably ethical breaches would result in financial penalties or even forfeiture of one’s professional license.

Ethics 182

Ethics Reputation Corporate Industry 182

Cision

MARCH 8, 2016

Adam Friedman, owner of Adam Friedman Associates, says maintaining a brand’s reputation is a constant process and can be a challenge, especially for financial companies. Want to improve your media relations? Get Cision’s free State of the Media 2016 Report! Today, financial firms are under attack.

Financial 120

Financial Reputation Newspapers Social Media 120

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Remote PR Jobs

AUGUST 31, 2022

You’ll need to prove your PR approach is worth the C-Suite’s investment both financially and with time. Developing media relations will aid your company’s success not just now, but into the future. PR teams are more than megaphones, as the company’s reputation often weighs on their shoulders.

Publicity 208

Publicity How To Storytelling Construction 208

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Photo credit: giodilo ].

Journalism 157

Journalism Survey Ethics Report 157

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. It’s not part of reputation management for the business but for you.

Media Relations 68

Media Relations Media Insurance Insurance 68

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons.

Agency 223

Agency Survey SEO Social Media 223

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. Our research uncovered that we lack a common taxonomy for teaching strategic communication to graduate students in disciplines beyond public relations and communications,” said Byrum, committee research chair at PRSA’s MBA Program.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.

Technology 100

Technology Publicity Pitching Trade Shows 100

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Flag challenges that could impede success.

Publicity 334

Publicity How To Agency Product Launch 334

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Source: Public Relations Review 3 Turk, J. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. In my experience, clients can be quick to raise concerns about errors in media coverage.

Apparel 123

Apparel Media Ethics Interviews 123

Konnect Agency

JUNE 22, 2023

In today’s fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could negatively impact their public reputation and ultimately their bottom line. The goal of a crisis PR plan is to minimize the impact of a crisis on a business’s reputation, operations, and finances.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

PR Conversations

OCTOBER 27, 2023

The existence of “two competing approaches to public relations : the symbolic, interpretive, paradigm and the strategic management, behavioral, paradigm.” public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Yes, you should try to include multimedia if you can because it supports your media relations efforts. Of course, they have a financial interest.

Financial 89

Financial Video Survey Google 89

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY). million, down from $14.2

Survey 146

Survey Software B2B Pitching 146

Cision

JUNE 15, 2017

What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. There are financial costs that often cannot be sustained.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Critical Mention

JANUARY 29, 2021

People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter.

Brand 135

Brand Branding How To Radio 135

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Landis PR

MARCH 6, 2023

Define what financial and staffing resources you have available to hire and work with an agency. Finding the right agency is more than hearing great ideas and understanding reputations. Hiring an agency is a partnership – you’ll have to dedicate time to it. Presentation over zoom? In-person meeting? Make a judgement call here.

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused.

Corporate 100

Corporate Crisis Management Crisis Government 100

Reputation Us

JANUARY 13, 2016

Most of our clients at LT Public Relations’ do not have the time or the specific expertise to address the myriad of issues that prevent a public sector entity from communicating effectively. It will equip them to engage the media directly or to provide useful insights as a media relations team member. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. He supported the PR team through media relations and content development for the web, social and print.

Internal 60

Internal International Crisis Management Retail 60